Shop - Senior Strategy Associate

Responsibilities

• Develop and operationalize a comprehensive framework to measure the efficiency and impact of Tik Tok Shop's business strategies and budget investments.
• Analyze performance across programs, identify what's working and what's not through benchmarking and deep strategic analysis, and recommend optimization opportunities to improve ROI.
• Partner with cross-functional teams to establish clear efficiency metrics, generate actionable insights, and drive continuous improvement in spend effectiveness and strategic decision-making.

• Strong quantitative and analytical skills with the ability to translate data into actionable insights.
• Experience partnering with cross‑functional stakeholders and influencing without authority.
• Excellent verbal and written communication skills.
• Experience with performance metrics tracking, including designing or evaluating measurement frameworks.

• A/B testing experience preferred.
• SQL experience preferred.
• Consulting experience preferred.

The base salary range for this position in the selected city is $115,520 - $209,380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: