Shop – Merchandise Strategy Manager

Tik Tok Shop – Merchandise Strategy Manager

Location:

Seattle

Employment Type:

Regular

Job Code: A108468

The Platform Campaign Team is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This team seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment. The ideal candidate has a background in strategy planning, project management, or related fields, with a solid understanding of the e-commerce landscape.

Responsibilities:

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on Tik Tok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Support major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Minimum Qualifications:

• Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
• 5 years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications:

• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem-solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

The base salary range for this position in the selected city is $115520 - $209380 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team.…