Sr. Manager, Business Planning , Events, Sports, and Sponsorships

Description We are seeking a highly strategic Senior Manager to join the Business Planning Team within the AWS Events, Sports, and Sponsorship (ESS) organization. This role serves as a trusted partner to senior leadership, executive-level stakeholder management, shared services partnership ownership, and organizational influence to ensure the team’s highest priorities are delivered with precision and impact.

• Partner with the Head of Business Planning to define, communicate, and execute on organizational priorities and long‑term strategy
• Track progress against key business goals and surface risks or opportunities to leadership
• Translate executive vision into actionable work streams with clear milestones, owners, and timelines

• Oversee day‑to‑day business operations and ensure efficient execution of cross‑functional initiatives
• Identify operational gaps and implement scalable processes and measurement frameworks to improve team effectiveness
• Manage and drive cross‑functional priorities, including agenda‑setting support for leadership meetings and offsites
• Establish and maintain mechanisms for inspecting progress, escalating blockers, and driving accountability

• Data:
  Science & Engineering (D:SE):
  Ensure the highest‑priority measurement projects are being worked on, provide business inputs for ROI modeling and calculations, review measurement frameworks for business context alignment, and drive increasing ROI pan‑ESS.
• Marketing Strategy & Operations (MS&O):
  Partner across Strategic Opportunities and Customer Segmentation (SOCS), Marketing Ops (Mar Ops), Marketing Insights and Reporting Analysis (MIRA), and Taxonomy. Define pan‑ESS needs, prioritize requests, build joint roadmaps, elevate risks, and continuously inspect mechanisms to ensure efficiency and bar‑raising outputs.
• Customer Research:
  Ensure our interlock with Customer Research is focused on the highest priority items that we want to track through surveys including brand health, CSATs, and co‑identifying new research opportunities.
• Define cohesive intake mechanisms, escalation paths, and inspection cadences for each shared service partnership
• Represent ESS interests in shared service prioritization forums, ensuring the right influence and alignment to deliver the highest outputs
• Within the broader AWS Marketing organization, shared service teams now function as centralized resources, requiring dedicated partnership owners to coordinate alignment, build joint roadmaps, and ensure ESS’ needs are prioritized and resourced. This role is central to navigating and building out that operating model effectively.

• Serve as the pan‑ESS overlay driving connective tissue across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops.
• Act as a liaison between the ESS LT and internal stakeholders, ensuring clear communication and alignment
• Lead or support high‑priority, cross‑functional projects from inception to completion
• Facilitate decision‑making by synthesizing complex information and presenting clear recommendations as it relates to portfolio planning, xMBRs, narrative writing.
• Ensure consistency of strategy, messaging, and operational approaches across ESS sub‑teams

The ESS Business Planning team sits within AWS Events, Sports, and Sponsorship organization and serves as the strategic and operational backbone for the org. As ESS drives customer engagement through world‑class events—from flagship properties like AWS re:

Invent to regional Summits, and Sports Marketing activations through our portfolio of Sports and Entertainment partners—the Business Planning function ensures that strategic priorities are translated into execution, cross‑functional partnerships deliver maximum impact, and the organization operates with efficiency and accountability.

• 9+ years of professional non‑internship marketing experience
• Experience building, executing and scaling cross‑functional marketing programs
• Experience communicating results to senior leadership
• Experience driving…