Sr. Director, Global Category Merchandising

About us:

Stanley 1913 - Built for Life® since 1913.

The Stanley 1913 brand has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular Quencher™ series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders, and inventors who believe in creating sustainable products for a better life and world that minimizes our impact on the planet.

Learn more at

The Senior Director, Global Category Merchandising – Hydration leads the global strategy, merchandising, line architecture, and commercial performance for Stanley 1913’s Hydration category. The role integrates consumer insights, competitive dynamics, and financial goals to build a profitable, channel‑right, culturally relevant global assortment. This leader translates brand vision and market intelligence into multi‑year roadmaps, pricing architecture, lifecycle strategies, and innovation opportunities. They operate cross‑functionally to drive long‑range growth while ensuring seasonal excellence and detailed global go‑to‑market execution.

With significant P&L influence, this role develops the future of the Hydration category through strategic vision, strict commercial execution, and global leadership—ensuring the category remains culturally iconic, commercially strong, and positioned for sustained growth.

• Own the comprehensive worldwide merchandising strategy for Hydration, ensuring alignment with brand vision, enterprise financial goals, and regional market opportunities.
• Own seasonal line architecture and multi-year category roadmaps, driving a profitable, consumer-right assortment across channels and geographies.
• Define segmentation strategies across wholesale, DTC, marketplace, and e-commerce channels to ensure channel-right assortments and profitable market penetration.
• Act as the global category authority in pre-line, line reviews, executive forums, and key account presentations.

• Define and optimize the global product portfolio through data-driven insights, supervising SKU productivity, lifecycle planning, margin performance, and franchise management.
• Lead SKU rationalization and complexity reduction initiatives to improve efficiency and margin health.
• Partner with Product and Design to shape innovation pipelines, identify whitespace opportunities, and guide new product initiatives rooted in consumer and driven insights.
• Ensure focused product lifecycle management from concept through product retirement.

• Own global pricing frameworks and price architecture, ensuring alignment with market positioning, consumer expectations, and financial targets.
• Partner closely with Planning and Sales to align pricing strategy with margin optimization, channel strategy, and revenue planning.
• Evaluate competitive landscape, elasticity, and regional pricing dynamics to guide strategic trade-offs.

• Coordinate comprehensive market, consumer, and competitive analyses to advise assortment decisions, positioning strategies, and segmentation models.
• Synthesize category analytics into revenue planning, margin forecasting, and enterprise-level long-range planning inputs.
• Leverage sell‑in and sell‑through performance metrics to refine strategies in response to market shifts and demand signals.

• Advise the global GTM process for Hydration, ensuring seasonal readiness, launch alignment, and cross‑functional clarity across Merchandising, Product, Sales, Marketing, and Supply Chain.
• Lead development of merchandising tools and selling assets, including line plans, merchandising guides, price architecture frameworks, and sell‑in/sell‑through storytelling.
• Ensure product positioning and communication strategies are cohesive, compelling, and market‑relevant across global regions.

• Lead and influence a high‑performing global…