Shop - Strategy & Analytics Associate

Responsibilities

About the team

The E-commerce Strategy team for Tik Tok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for US resource management.

• Strategic Planning & Road mapping: Drive the development of long-term strategic roadmaps for Tik Tok Shop in the US market, leveraging market intelligence to identify high-growth categories and white-space opportunities.
• Business Performance Diagnostics: Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.
• Market Intelligence & Research: Lead comprehensive research on the e-commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.
• Executive Support & Decision Science: Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.
• Cross-Functional Initiative Orchestration: Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.
• Operational Excellence: Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders.

• Professional
  
  Experience:
  
  5+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firm.
• Proficiency in advanced business modeling and performance diagnostics: with a proven track record of translating complex datasets into strategic insights for the US market.
• Demonstrated ability to coordinate across cross-functional stakeholders (Product, Marketing, Ops), driving organizational alignment and strategic execution within a fast-paced environment.
• Strong analytical and problem-solving skills, with extensive experience in areas such as market benchmarking, unit economics optimization, and long-term business road mapping.
• Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation.

• Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting.
• Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform…