Technical Program Manager, Seller Success & Onboarding

Responsibilities

The Global E-commerce, Seller Business team plays a critical role in driving the success of our Global E-commerce platform. We are dedicated to building and nurturing a thriving ecosystem of local and abroad sellers who bring diverse products, brands, and innovations to our marketplace on Tik Tok.

• Lead strategic program initiatives focused on improving seller onboarding, activation, and long-term success across Tik Tok Shop journeys and tools.
• Drive end-to-end programs that personalize and simplify the seller journey, reduce onboarding friction, ensure experience consistency, and improve seller conversion and growth metrics.
• Use quantitative and qualitative data to identify seller pain points, analyze funnel drop-off trends, and design high-impact improvements.
• Develop and execute programs that leverage AI, personalization, and automation to create more tailored onboarding and growth experiences for different seller segments.
• Partner closely with engineering, product, data science, operations, solution architecture, and cross-regional stakeholders to deliver scalable seller-facing experiences.
• Partner with internal platform teams to pilot and scale innovative solutions that improve seller experience, operational efficiency, and platform adoption.
• Act as a champion for seller-centric thinking by advocating for merchant needs and continuously improving the end-to-end seller experience.

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in program management, product operations, business operations, growth strategy, consulting, or related disciplines.
• 5+ years of experience in e-commerce, marketplaces, seller platforms, merchant services, fintech onboarding, SaaS onboarding, or growth-focused organizations.
• Experience leading complex cross-functional initiatives involving multiple stakeholders and distributed teams.
• Strong analytical skills with the ability to leverage data to identify opportunities, influence decisions, and measure business impact.
• Experience working with customer-facing workflows, onboarding programs, marketplace platforms, SaaS products, or digital ecosystems.
• Excellent communication, stakeholder management, and executive presentation skills.

• Experience improving customer activation, onboarding conversion, adoption, retention, or engagement metrics.
• Familiarity with AI-enabled workflows, personalization systems, recommendation technologies, or experimentation frameworks.
• Experience building prototypes, process improvements, or scalable operational solutions to validate new ideas.
• Ability to navigate highly ambiguous environments and influence without direct authority.
• Strong user empathy and customer-centric mindset, with experience translating user needs into scalable business solutions.

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the…