Alaska Product Manager

Job Description

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.

The Alaska Product Manager is responsible for the strategic management and commercial performance of the Alaska cruise and cruise tour portfolio. This role serves as the primary business owner for Alaska product performance, translating market insights, customer needs, operational realities, and financial goals into commercially successful product strategies.

The Manager leads the development and execution of Alaska commercial plans designed to achieve Net Ticket Revenue (NTR), occupancy, profitability, and guest satisfaction objectives. Working across Revenue Management, Marketing, Sales, Operations, Product Development, and Holland America Princess Alaska Tours (HAP), this role drives product evolution, pricing recommendations, demand generation initiatives, and operational alignment.

The ideal candidate combines strong analytical capabilities with strategic thinking, product management expertise, and cross-functional leadership skills. This position plays a critical role in shaping the future direction of the Alaska business.

The ideal candidate will have strong knowledge of trends and best practices in employee experience and organizational culture, demonstrated planning, organizational, and collaborative skills, and the ability to problem-solve and recommend creative solutions. Proficiency in MS Suite (Word, Excel, Email, Multimedia, PowerBI) and a minimum of 3 years of experience overseeing employee experience/recognition programs are required.

Here’s a summary of what Princess is looking for in a Alaska Product Manager. Is this you?

• Responsible for analyzing Alaska cruise and cruise tour performance data, identifying trends, developing hypotheses, and translating findings into actionable recommendations. Must be comfortable navigating differing perspectives and influencing stakeholders through data-driven insights.
• Support development of Alaska commercial and activation plans aligned to booking curves, occupancy targets, and Net Ticket Revenue (NTR) objectives.
• Assist in development and evolution of the Alaska product portfolio by leveraging customer feedback, market research, operational insights, and financial performance metrics.
• Serve as a key liaison between commercial, product, and operational teams to ensure Alaska product initiatives are effectively planned, communicated, and executed.
• Monitor booking trends, customer demand patterns, market performance, source market contributions, and channel effectiveness to identify risks and opportunities across the Alaska portfolio.
• Conduct ongoing analysis of guest behavior, operational performance, competitive activity, and product results to inform pricing, promotional, and product recommendations.
• Support management of the Alaska revenue pipeline, including onboard revenue opportunities, ancillary products, and cruise tour enhancements, helping identify growth opportunities and optimize commercial performance.
• Partner with Revenue Management, Marketing, Sales, Operations, and Product Development teams to support execution of product and commercial initiatives across the Alaska business.
• Develop business cases and scenario analysis to evaluate product investments, operational changes, and commercial opportunities.

• Build, lead, and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development.
• Prov…