Product Manager

About the Company

Our organization operates at the intersection of technology and human-centered service, empowering families to navigate complex life choices with confidence and clarity. We are committed to leveraging cutting-edge product strategies to ensure our platform remains a trusted authority, particularly in categories where expertise, credibility, and decision quality are paramount. Join us in a mission-driven environment where your work directly contributes to helping families make meaningful, high-stakes decisions.

We are seeking a visionary product leader to own the strategic direction for how families discover, trust, and choose our services across organic search, AI-mediated discovery, and emerging surfaces. This is a unique opportunity to build the product-led growth systems that convert discovery into qualified, high-intent demand. You will design and ship the product systems that drive sustained organic acquisition in a category where trust, authority, and decision quality are everything.

This role requires deep SEO expertise applied through a product lens, focusing on shipping impactful product surfaces rather than just advisory. If you have a proven track record of moving organic acquisition outcomes with a strong SEO foundation and a clear perspective on the evolving search landscape, this role is for you.

• Lead the product strategy and roadmap for how our platform’s owned properties perform across traditional, AI-mediated, voice, and agentic search landscapes.
• Translate SEO signals, algorithm shifts, and discovery changes into actionable product decisions and roadmap prioritization, partnering with specialist practitioners for execution.
• Define and evolve how the company appears across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints.
• Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, translating them into internal product guidance, guardrails, and prioritization.
• Evolve existing AI discovery measurement frameworks and tooling as the ecosystem develops and new channels come online, requiring novel measurement approaches.
• Build acquisition loops directly into the product surface, incorporating features like sharing, comparison tools, decision aids, and community-driven content.
• Partner with product peers to embed product-led growth mechanics in core flows that compound organic acquisition without relying on paid spend.
• Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas.
• Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations.
• Embed authority, expertise, and trust signals into product surfaces and content systems, recognizing the “Your Money Your Life” nature of the category.
• Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are accurately reflected in what we build.
• Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it.

• Maintain and extend the company’s leadership position in AI search citation share into new surfaces and query types as the landscape evolves.
• Achieve accelerated organic acquisition growth in high-intent segments, driven by a clear and continuously improving product roadmap.
• Launch and attribute at least one new distribution surface, such as an MCP integration, voice endpoint, or agentic integration.
• Evolve…