Assistant Manager - Product & Revenue Strategy, Star Pravah

About the Role

This role is expected to be a key link between the Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on a deep understanding of customer needs and patterns.

Star Pravah is our leading General Entertainment Channel in Maharashtra and is a critical part of any client's plan in the state of Maharashtra. It is the top performing channel in the market with no close competition, hence contributing significantly to revenues.

• Strategic / Policy related KRAs:
  Implementing the revenue strategy for the channel/cluster based on channel objectives, budget for the year, market scenario, competition, etc., to ensure the sales organization achieves the overall revenue target. Develop deeper insight and understanding of dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, resulting in better monetization of advertising opportunities. Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre.
• Operational / Process / Technology related KRAs:
  Building an understanding of the industry and clients through industry reports, trends, articles and BARC data to pre-empt the sales team with proactive pitching. Analyse market trends, media performance versus brand parameters and other critical trends. Support creation of pitch and evaluation of the pitch of annual deals and mega deals. Engage with sales teams to ensure revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
  
  Provide frontline support through reporting and analytics – equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence. Evolve constantly on current methodologies and tools to incorporate new approaches to advertisers and sponsors. Work on comprehensive presentations for reviews as required. Generate relevant BI reports proactively using BARC and other tools to enable the sales team with relevant data points.
• Financial Accountability / Commercial Impact:
  Execute impact/non-FCT elements that convert to higher revenue generation. Work with finance and PRS lead to develop annual budgets for respective channels as per company goals. Support creation of annual deals and monthly deals, monitor channel performance within and outside genre. Identify and highlight opportunities to CSP/RH/CH.
• Performance measures:
  Timely and accurate submission of the budget and reforecast as required and a comprehensive view of the performance of the channels. Presentation of the review in the required format. Provide quantifiable inputs which influence favourable decision making by clients and shape the direction of business strategy.

Qualification
: MBA with 2+ years of post-qualification experience, preferably from a business consulting/strategy background.

• Business Acumen
• Planning and organising
• Influencing skills
• Result orientation
• Negotiation skills