Director, Beverage Category

Now Brewing - director, Beverage Category! #ToBeAPartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a director, Beverage Category
, you will be responsible for managing and helping set the strategic direction of the largest and most critical beverage business for North America coffeehouses.

You will lead Starbucks' beverage category strategy, portfolio health, innovation pipeline, and commercialization agenda for North America coffeehouses. This role translates customer insights and business opportunities into winning beverage experiences that drive relevance, growth, and business performance. As a key member of the Beverage leadership team, you will guide and develop a high-performing team while helping shape the future of Starbucks' largest business.

Own the performance and health of the beverage portfolio. Identify growth opportunities, business risks, and category gaps, and develop recommendations that improve customer relevance, sales, and profitability.

Own seasonal calendars and promotional beverage strategies from concept approval through launch. Partner across key functions to ensure clear product priorities and strong market execution for each seasonal window.

Develop and maintain a rolling 24-36 month beverage innovation roadmap. Translate consumer trends, business opportunities, and emerging concepts into commercially viable pipelines, prioritizing work based on customer impact, strategic fit, operational readiness, and business potential.

Grow existing and future beverage platforms by identifying where successful products can become enduring collections and scalable growth opportunities.

Translate customer insights into product strategies and innovation briefs. Define beverage positioning and product experience recommendations in partnership with Marketing. Ensure products deliver on customer needs while supporting broader enterprise objectives.

Lead cross-functional decision making to align innovation, commercialization, and business priorities. Influence portfolio direction through clear recommendations supported by customer, competitive, and business insights. Set goals for the work group, developing organizational capability and modeling how we work together.

Provide partners with coaching, direction, leadership support, and developmental opportunities and builds effective teams to achieve partner, business and customer results.

• 10+ years of experience in a role supporting marketing, brand management or product management with profit and loss responsibility
• 10+ years of experience in a role leading the development of new or existing products or strategies from conception to implementation
• Bachelor’s degree or 4 or more years of US military experience
• 5+ years experience managing others
• MBA preferred

• Delivers recommendations that demonstrate cross-functional strategic thinking and drive an initiative to conclusion
• Builds momentum:
  Set personal and business goals, develop organizational capability, and model how cross functional groups work together toward a common goal
• The ability to identify and secure organizational support
• Solid business acumen and skilled at business case creation and alignment
• Ability to thrive in ambiguity, looking across work streams and teams to…