Senior Copywriter, Lifestyle

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

• Runner First – We act in the best interest of the runner
• Word is Bond – We do what we say we’ll do
• Champion Heart – We give our all in everything we do
• There is no “I” in Run – We stay generous with our humanity
• Keep Moving – We find ways to move every day, because joy is kinetic!

The Brooks Creative team imagines, designs, curates, and manifests creative concepts, campaigns, and assets that define and express the Brooks brand. Web, digital, events, print, retail, packaging – even porta potties – are our canvas and runners are our inspiration.

• Partner with designers and art directors to develop breakthrough creative campaign ideas that reach new runners and style seekers with the Brooks brand voice.
• Concept and create executions for seasonal product launches, creative development, and Seasonal Creative Guides in partnership with other creatives across the organization.
• Concept, script, and create video content for product storytelling.
• Organize, concept, and execute against large campaign needs, including brand lifestyle focused campaigns, product launches, and other lifestyle related marketing opportunities.
• Play a critical role in building Brooks into the most-loved running brand and find new and better ways to connect with runners.
• Mentor and support other copywriters, and partner with freelancers to ensure Brand Creative goals and deadlines are met.
• Manage multiple projects simultaneously in a fast-paced environment, ensuring that the team delivers exceptional creative on time, and on budget.
• Build and foster relationships with other team‑members at Brooks to gain and maintain a current and deep understanding of what drives the brand, business and products.
• Collaborate with fellow copywriters and effectively brainstorm and partner with various Creative team members in the pursuit of the best possible content.
• Present ideas and concepts clearly and effectively to the Creative leadership team.
• Take initiative and ownership of assigned projects. Bring passion to creative problem solving and lead by example. Talk shop, ask questions, speak up, have a point of view, think strategically, champion the importance of detail, have fun, wear many hats, roll up your sleeves, and cultivate optimism.

• An online portfolio demonstrating phenomenal creative