Digital Communications Coordinator

Digital Communications Coordinator

• Employment Status: Full-Time
• Supervisory Role: No
• Bargaining Unit Member: Yes
• Organization Department: Communications
• Reports to Position: Strategic Communications Director
• FLSA Classification: Salaried, Non-Exempt
• Salary Range: $72,000 - $84,999
• Digital Communications Coordinator with 0–3 years of experience:
  Analyst I pay scale ($72,000–$76,499)
• Digital Communications Coordinator with 3 years of experience:
  Analyst II pay scale ($77,500–$84,999)

The Digital Communications Coordinator supports ACLU‑D.C.'s mission by creating and distributing compelling digital content across social media, email, and web platforms. This role is primarily focused on graphic design, video production, and social media management, with a particular emphasis on building ACLU‑D.C.'s audience in the District and advancing the organization's advocacy campaigns.

The Digital Communications Coordinator will work under the supervision of the Strategic Communications Director and in close collaboration with the Communications, Policy, Legal, and Development departments. Ideal candidates will have strong graphic design and video production skills, a creative eye, and a commitment to civil rights and civil liberties.

This is a limited‑term role with funding for 2 year(s), with the possibility for extensions depending on a variety of factors including but not limited to budget and organizational workload.

This position is a member of the ACLU‑DC staff bargaining unit represented by the Washington Baltimore News Guild and is non‑exempt under the Fair Labor Standards Act.

• Write, edit, and schedule social media posts across ACLU‑D.C.'s platforms, including Instagram, Tik Tok, Threads, X/Twitter, Facebook, Linked In, Blue Sky, and You Tube.
• Produce graphics, short‑form videos, and other multimedia content for social media posts and advocacy campaigns.
• Build and grow ACLU‑D.C.'s audience among D.C. residents, ACLU members, advocacy organizations, press and media, elected officials, and the legal community.
• Appear on camera as needed to support video and social media content production.
• Manage the social media calendar using a platform such as Sprout Social, ensuring consistent and timely posting.
• Develop and manage ACLU‑D.C.'s tone and strategy to effectively reach target audiences on platforms like Tik Tok, You Tube, and Linked In.
• Respond to comments, questions, mentions, and direct messages in a timely and appropriate manner.
• Track trending topics and identify opportunities for the organization to participate in relevant online conversations.
• Support the organization's digital advertising strategy.
• Collaborate with Communications and program staff to develop timely, mission‑aligned content.

• Research and identify influencers and online creators aligned with ACLU‑D.C.'s mission and campaigns.
• Build and manage relationships with influencers to amplify organizational messaging and advocacy work.
• Coordinate influencer collaborations, including content direction, deliverables, and follow‑through.

• Design graphics for social media posts, advocacy campaigns, development projects and email communications, and web content.
• Create print graphics for organizational materials, events, and departmental needs.
• Develop visual assets that communicate complex civil rights and legal topics in accessible, engaging ways.
• Maintain consistent ACLU‑D.C. brand voice, style, and visual identity across all graphic materials.
• Design graphics on a project‑specific basis to support departments across the organization.

• Create, edit, and produce short‑form and long‑form video content for social media and digital platforms.
• Oversee technical aspects of video production, including filming, editing, and quality standards.
• Appear on camera as needed to support video content.
• Attend rallies, events, and actions to capture photo and video content for organizational use.
• Maintain consistent ACLU‑D.C. brand voice, style, and visual identity across all video content.

• Support the production of HTML emails, action alerts, and web content…