Director of Organic Content (Richard Yu's Personal Media Company

Overview

We’re hiring a Head of Organic Media to own and scale organic content output across multiple platforms for a fast-growing personal brand.

This is an operator role, not a hands-off strategist.

Your core responsibility is to dramatically increase both the volume and platform-specific quality of organic content published across You Tube, Instagram, and (soon) Linked In, while coordinating closely with email and video production.

You will act as the central owner of organic media, managing internal team members and external agencies where needed, and ensuring every piece of content is optimized for the platform it’s published on.

• Own organic media performance end-to-end
• Be the internal leader agencies plug into (short term)
• Build systems so output, quality, and consistency scale over time

Proven experience scaling organic content volume on at least one major platform (You Tube, Instagram, or Linked In)

Deep understanding of platform-specific optimization

• Hooks, pacing, formats, thumbnails, captions, CTAs, posting cadence

Experience managing creators, videographers, editors etc. Not just freelancers but full-time team members who reported directly to you.

Comfortable owning outcomes, not just “ideas”. Owning a project or system end to end and ensuring its completion to a high-standard.

Ability to coordinate across:

• You Tube
• Instagram organic
• Email
• Videography

You must have the ability to:

• Exhibit strong content judgment and intuition, you can spot what will perform and what won’t
• Work synergistically with our internal team as well as external agencies.
• Operate in a self-directed, organized, and execution-focused manner

• 100% remote role
• High ownership and autonomy
• Direct influence on brand growth and audience scale
• Opportunity to build and lead a media operation as it scales
• Long-term growth into a senior leadership position as the company expands
• Competitive compensation based on experience and performance