Digital Content Producer - KIRO TV

Location:

WA-Seattle

Job Title:

Digital Content Producer - KIRO TV

KIRO 7 News is seeking a Digital Content Center Producer to help drive audience growth, maximize engagement, and lead our digital-first news strategy.

This role is central to how we cover breaking news, elevate enterprise journalism, and connect with audiences across web, mobile, OTT, search, and social platforms.

The ideal candidate is an expert in digital audience development, SEO, and content optimization, with strong editorial judgment and exceptional writing and editing skills. They understand how audiences discover news, what drives engagement and loyalty, and how to use analytics to make real-time content decisions. They thrive in fast-moving news environments, know how to identify high-impact stories, and can quickly adapt coverage strategies based on audience trends and performance data.

This is a hands-on, on‑site role within the Content Center. Digital Content Center Producers collaborate closely with reporters, producers, photographers, and newsroom leadership to ensure KIRO 7 is first, fastest, and most accurate online while continuously expanding our digital audience and strengthening our position as Western Washington's leading local news source.

• Monitor local and national news, field calls and tips, listen to police and emergency scanners, and track developing stories through public records and court systems.
• Communicate and coordinate with newsroom staff and sources as stories develop.
• Write, edit, and publish content across digital platforms including , the mobile app, OTT, social media channels, and push alerts.
• Develop and execute SEO strategies that improve search visibility, audience growth, and long‑term content performance.
• Optimize headlines, story structure, metadata, and distribution plans using SEO and audience insights.
• Use analytics platforms including Chartbeat, Tableau, Google Trends, and social analytics tools to inform content decisions and identify growth opportunities.
• Ensure daily content production and audience engagement goals are met.
• Stream breaking news, major coverage events, and live newscasts.
• Exercise strong editorial judgment during breaking news and high-volume coverage situations.
• Identify opportunities to grow reach, engagement, and referral traffic through search, social, and emerging platforms.
• Collaborate with newsroom teams to integrate digital storytelling into broadcast workflows and strengthen cross‑platform coordination.

• Bachelor's degree in Journalism, Communications, Digital Media, Marketing, or a related field, or equivalent experience.
• Proven ability to manage breaking news and make sound editorial decisions in a fast‑paced newsroom environment.
• Exceptional writing, editing, headline writing, and copy‑editing skills.
• Strong understanding of audience development, content optimization, digital content strategy, and engagement best practices.
• Demonstrated expertise in SEO, analytics platforms, CMS workflows, live streaming, and social publishing tools.
• Experience using audience data and performance metrics to shape editorial decisions and drive measurable growth.
• Deep understanding of AP Style, media law, and ethical journalism standards.
• Strong communication, collaboration, and problem‑solving skills.
• Ability to work flexible hours, including nights, weekends, and holidays, as news demands; this is an essential on‑site role.

• 3-5+ years of experience in a digital newsroom, audience development, or digital content strategy role.
• Demonstrated success increasing website traffic, search rankings, audience engagement, or social growth through data‑driven content decisions.
• Experience…