Principal UX Designer, North American Stores Design

Overview

Amazon North America Stores (NAS) Design organization is seeking a Principal UX Designer to join a team dedicated to design excellence where shopping and technology meet. This IC role reports directly to the Design Director and offers the opportunity to lead design on the most strategic initiatives across the entire NAS portfolio, including Premium/Luxury experiences, Brand stores, and Design system integration.

This person will serve as a high‑impact individual contributor deployed across the most strategic initiatives in the NAS portfolio. The position requires navigating complex cross‑organizational initiatives and driving alignment across category teams and external partners including Shopping Design, Search, DEX, Ads, and WW Prime.

The role works across Fashion & Fitness, Premium, Haul, US Prime, social/outbound, creator programs, deals/promotions, registries, design ops, and high‑velocity events like Prime Day.

In this role, you’ll be deployed to the most strategic, high‑priority initiatives across NAS. You’ll lead design on complex customer problems across categories, premium and luxury shopping experiences, and new AI‑driven customer experiences. You’ll work at the highest organizational levels, leading design in executive meetings and representing the design organization across strategic projects.

The pace is fast and you’ll move from concept to execution rapidly, working closely with product teams, researchers, and engineers to deliver solutions that impact millions of customers daily. You’ll also mentor less experienced designers and serve as a bar raiser for design quality across the organization.

• Analyze customer problems and design delightful solutions that meet measurable business goals.
• Be a strong design advocate across the entire North American Stores Design team and a bar raiser for quality of work.
• Work across design verticals to standardize and educate others on design systems and visual languages.
• Work closely with product teams to develop use cases and high‑level requirements.
• Quickly and thoroughly create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors.
• Create user‑centered designs by considering market analysis, customer feedback, site metrics, and usability findings.
• Develop and maintain detailed user‑interface specifications.
• Present design work to the user experience team, product team, and project stakeholders for review and feedback.
• Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces.
• Experience designing and prototyping with tools such as Figma, Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision.

We need an experienced design leader with over 10 years’ of design experience who can execute  have a strong e‑commerce background, ideally from big‑box retail digital divisions or modern consumer‑facing platforms with high standards for visual design and UI. You’ve worked in high‑velocity environments and know how to deliver quality work quickly.

You excel at navigating ambiguity and working across organizational boundaries. You can independently assess complex situations, make sound judgments, and drive solutions without extensive guidance. You’re comfortable leading design in executive‑level meetings and have the gravitas to influence senior stakeholders.

Your expertise spans User Interface Design, Information Architecture, and Interaction Design. You’re proficient with tools like Figma, Sketch, Photoshop, and Illustrator. Most importantly, you’re an executor who puts pen to paper and delivers, not just someone who advises from the sidelines.

Critical Need: The hiring manager explicitly needs an executor, not a theorist; this role requires someone who will "put pen to paper" and deliver at speed.

Pace & Velocity: NAS measures work in days and weeks (rarely months), moving significantly faster than other design teams. The ideal candidate must thrive in a rapid execution environment.

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