Senior Product Designer - Fish

Senior Product Designer - Fish

onX is seeking a Senior Product Designer who will shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. In this role, you'll be the sole design lead for onX Fish, embedded directly within a high-velocity product team that ships in fast, overlapping cycles. You'll work across iOS, Android, and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive, beautiful, and genuinely useful on the water.

This is not a role where design happens upstream of execution; it happens inside it. You'll jump into work already in motion, shape product decisions and refine design in real time alongside product, engineering, and data partners, and ship polished UX at the pace the team moves. You'll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you're encouraged to keep stretching your skills.

This role reports to the Sr. Director of Product Design & Research.

Essential Job Duties & Functions:

• Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped, polished UI.
• Design data-dense, map-first interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers.
• Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgment.
• Collaborate daily with product, engineering, and data partners as a co-builder, contributing to UX decisions in real time rather than through sequential handoffs.
• Independently synthesize strategy documents, user research, and data to identify the highest-impact design work and bring a point of view without waiting for explicit assignments.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration at hand.
• Set a high bar for Design in onX Fish, ensuring beautiful UI, UX consistency, and usability across the product surface.
• Design AI-powered features, including conversational interfaces, recommendation systems, and AI-assisted workflows that are core to the Fish product roadmap.
• Look for opportunities to embed AI as a repeatable co-pilot in daily workflows by integrating experimentation into real work, and continuously refining its use with sound judgment and validation.

What You'll Bring:

• Bachelor's degree in Product Design, HCI, Visual Design, or equivalent experience.
• Eight (8) or more years of relevant experience, including at least five (5) years of product design experience shipping consumer-facing digital products, particularly for data-rich or geospatial experiences.
• Cross-platform design experience spanning iOS, Android, and responsive web.
• Proven ability to work at high velocity within cross-functional teams, contributing design judgment inside fast-moving delivery cycles rather than through sequential phases.
• Native fluency with AI tools in your design workflow; using them daily to prototype, ideate, and explore, and treating AI-generated concepts from partners as starting points to build on.
• Strong instinct for map-based and geospatial interfaces, with experience designing spatial data visualizations and layered information overlays.
• Communication style that converges toward decisions: you present recommendations, not process walkthroughs, and earn influence through the quality of shipped work.
• High agency and self-direction — you pull context from available resources, form your own point of view, and create clarity in ambiguity.
• A strong curiosity for exploring new technologies, including AI
• A shared passion for and ability to demonstrate onX's Company Values.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.
• A portfolio is required as part of the application. It should demonstrate strong information design skills, including the ability to turn complex, data-dense experiences into clear, intuitive, and usable interfaces across platforms.

Added Bonuses:

• Experience designing for outdoor recreation, fishing, or adventure-focused consumer products.
• Familiarity with species data, environmental datasets, or scientific data visualization.
• Experience designing conversational UI or AI-powered recommendation experiences.
• An active angler or outdoor enthusiast who understands the end user firsthand.