Senior Product Designer - Fish

We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.

We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.

Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.

We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.

Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.

onX is seeking a Senior Product Designer who will shape the future of onX Fish — a data-rich consumer product that helps anglers choose the right water, find the best spots, and fish with confidence. In this role, you’ll be the sole design lead for onX Fish, embedded directly within a high-velocity product team that ships in fast, overlapping cycles. You’ll work across iOS, Android, and responsive web to turn complex geospatial and environmental data into interfaces that are intuitive, beautiful, and genuinely useful to anglers.

This is not a role where design happens upstream of execution; it happens inside it. You’ll jump into work already in motion, shape product decisions and refine design alongside product, engineering, and data partners, and ship UX at the pace the team moves. You’ll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you’re encouraged to keep stretching your skills.

We move fast, but with intention — priorities are clear, cycles have structure, and the pace reflects meaningful momentum. You'll be the primary design voice for Fish, while staying connected to a broader Design organization, including shared design systems, peer design leads across verticals, and embedded UX research support. This role reports to the Sr. Director of Product Design & Research.

Essential Job Duties & Functions

• Own the end-to-end design for onX Fish across iOS, Android, and responsive web — from concept through shipped UI.
• Design interfaces that make complex geospatial, environmental, and species data useful and accessible to anglers.
• Work within fast, non-linear product cycles — picking up prototypes, PRDs, and engineering spikes already in motion and elevating them with strong design judgement and user testing input.
• Collaborate daily with product and engineering as a co-builder, contributing to UX decisions and user evidence to shape product experience decisions.
• Synthesize user research, strategy documents, and data to identify the highest-impact product design opportunities, bringing a strong point of view.
• Create design iterations that drive both divergent ideation and convergent decision-making; ultimately landing on a strong design POV and recommendation with a clear rationale, calibrated to the customer problem to solve and the scope of the iteration.
• Set a high, consistent bar for craft in onX Fish—including visual polish, interaction quality, usability across platforms (Web, iOS, Android), and thoughtful and continued adoption of the onX design system, so that Fish feels like a premium, cohesive product experience at every touchpoint.
• Design AI-enabled features, including conversational interfaces, recommendation systems, and AI-assisted workflows, which are core to the Fish…