Performance Marketing Lead - Meta & Google

Performance Marketing Lead - Meta & Google

• Contract
• Department:
  Marketing

At Bulletproof, we craft products to awaken the potential in every coffee afficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance — from pure, clean coffee to functional mix-ins. We’re distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, high standards of product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin‑America and part of Bia Foods, a nourishing alliance – talent, companies, partners and brands connected to grow. Together, we’re expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

At Bulletproof 360, Inc. (“Bulletproof”), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other – including our differences – while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together.

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Bulletproof is seeking a Performance Marketing Lead on a contract-to-hire basis who can take full ownership of paid acquisition across Meta and Google with minimal direction. This role focuses on driving efficient customer acquisition, improving profitability, and scaling revenue through hands‑on campaign management, testing, and performance analysis.

The right person is a self‑directed operator — they don’t wait to be told what to look at. They pull threads when they see them, ship tests on their own timeline, and bring back findings the rest of the team didn’t know to ask for.

Both platforms matter to this role. The operator must be fluent in Google Ads and Meta, with the awareness that creative is the primary lever on Meta. We are looking for someone who lives in the ads manager but thinks like a direct response strategist — someone who briefs creative, reads test results at the component level, and makes cut, scale, or iterate calls quickly.

• Own day-to-day management of Search, Shopping, Performance Max, and You Tube
• Manage shopping feed health, product prioritization, and bid strategy
• Build search query reports into a regular negative keyword and theme expansion workflow
• Identify inefficiency and reallocate spend toward proven performers

• Operate a structured creative testing program built on modular hook, body, and CTA testing
• Brief creative concepts weekly based on test learnings and audience response — drive the brief, don’t wait for assets to be handed to you
• Maintain creative testing velocity and a documented testing log that builds institutional learning over time
• Make cut, scale, or iterate decisions quickly based on clear performance thresholds
• Identify creative fatigue and refresh before performance degrades
• Partner directly with our in-house creative team to keep the production pipeline full

• Monitor and improve core metrics: new customer CAC, blended ROAS, contribution margin, and revenue growth
• Run weekly…