Product Led , Advisor

Location:

Remote (Flexible across US Time Zones)

Reports to:

Manager of Digital Monetization

Fed Ex is undergoing a massive digital transformation under CEO Raj Subramaniam. As part of the Digital Commercialization organization, we are building a brand-new Product-Led Growth function from the ground up. This isn't a "maintenance mode" role; you will be the foundational hire responsible for designing the playbook that monetizes our digital portfolio and drives adoption across a massive, proven customer base.

You will sit at the intersection of Product, Marketing, and Data Science to turn our digital tools—including the Visibility Suite, Post-Purchase tools, and Sustainability products—into self-serve revenue engines.

• Build the Playbook:
  Establish what "PLG at Fed Ex" looks like operationally. You will design, test, and launch the first behavior-triggered customer journeys (contextual prompts, usage nudges, and feature adoption paths) for our digital products.
• Influence the
  
  Roadmap:
  
  Act as a strategic bridge between commercial goals and technical execution. You will build data-backed business cases to influence Product and Engineering teams to prioritize upsell and adoption surfaces.
• Drive Strategic Expansion:
  Identify behavioral triggers to decide exactly when to offer an upsell, cross-sell, or feature discovery moment to increase revenue per customer (with a heavy focus on the SMB segment).
• Test and Learn:
  Operate with a high degree of autonomy in a "startup within a titan" environment. You will run rapid experiments, measuring performance impact and feature adoption to define the long‑term scaling strategy for the function.

• A Journey Architect:
  You have deep experience building customer journeys based on behavioral signals. You know exactly when to trigger a nudge to drive value without degrading the core user experience.
• Cross-Functional Diplomat:
  You are comfortable representing the growth function in high‑visibility rooms. You can synthesize messaging from Product Marketing and pull assets from Content Marketing to create seamless in‑app moments.
• Strategic Problem Solver:
  You can navigate the complexity of enterprise systems. You understand when to push for a self‑serve path and when a human‑led (Sales) bridge is necessary.
• Data-Driven:
  You partner closely with Analytics and Data Science to segment customers by usage and measure the direct ROI of your growth initiatives.

• 4+ years of experience in Product-Led Growth, Growth Marketing, or Product Management focused on expansion/adoption.
• Proven track record:
  You have successfully grown digital products without a reliance on a sales team.
• B2B/SaaS Pedigree:
  Experience at digitally native companies (e.g., Shopify, Spotify, or traditional B2B SaaS) is highly preferred.
• Technical Fluency:
  Familiarity with APIs, webhooks, and how digital products are integrated into customer workflows (experience with Visibility or Supply Chain tools is a plus).
• Startup DNA:
  You thrive in ambiguity and are excited to build a function where no legacy process exists.

• Scale:
  You aren't hunting for product‑market fit; you are building for a "who's who" of global B2B clients and a portfolio with established demand.
• Stability + Growth:
  Join a public, financially healthy leader that is currently taking market share. Our AIC (Annual Incentive Comp) recently paid out at ~125%.
• Impact:
  Digital is a top strategic priority for the executive team. Your work will be visible to the Chief Revenue org and potentially the Chief Customer Officer.
• Target Base Salary: $120,000 - $145,000 (commensurate with market and experience).
• Bonus: 9% Annual Incentive Compensation (AIC).