PC Publishing & PR Manager - Games

About the TeamONE Studio, with teams in Shenzhen, Beijing, and Shanghai, oversees the distribution and long‑term operation of Byte Dance’s self‑developed and licensed games in China and abroad. Our portfolio includes titles such as MARVEL SNAP, Ragnarok X:
Next Generation, The Legend of Hei Shan, and Core Crystal. By bringing together creative excellence and operational expertise, ONE Studio delivers engaging gaming experiences that inspire joy for players worldwide.

• Develop and execute media strategy for PC games and brand‑oriented mobile games in the European and North American markets.
• Manage connections with mainstream gaming media; proactively understand editors’ preferences; tailor communication strategies based on game attributes; conduct targeted pitching to secure more media coverage opportunities.
• Strategize collaboration with globally influential gaming exhibitions (especially in Europe and North America); understand the publishing value and costs of exhibitions for the assigned game genres; evaluate ROI; coordinate with vendors to execute respective exhibition participation.
• Lead general publishing processes across major gaming platforms (Steam, Play Station, Xbox, etc.); drive exposure opportunities through business partnerships and platform operations.

• Minimum Qualifications:
  
  5+ years of PR experience in gaming or other related industries.
• Strong media network across multiple gaming platforms and deep understanding of media landscapes.
• Excellent communication and relationship management skills.
• Cross‑functional collaboration experience (social media, community, PR, etc.)
• Deep involvement in the gaming industry; familiar with PC and major‑brand gamer communities and gaming culture.

The base salary range for this position in the selected city is $133,950 - $242,820 annually.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

For Los Angeles County (unincorporated) Candidates:

• Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
• Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues.
• Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems.
• Exercising sound judgment.

Founded in 2012, Byte Dance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including Tik Tok, Lemon8, Cap Cut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, Byte Dance has made it easier and more fun for people to connect with, consume, and create content.

Inspiring creativity is at the core of Byte Dance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As Byte Dancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company,…