Senior Paid Social Executive

Betting Jobs is working with a well-established B2C casino brand, who are seeking to hire an experienced Senior Paid Social Executive to join their team in London.

Responsibilities:

* Manage accounts across multiple markets, covering reporting, optimisation, and delivery of brand, retention, and acquisition campaigns.

* Lead on the creation of advertising assets, budget allocation and audience targeting.

* Coordinate with different teams including Marcomms and Design, to develop campaigns and produce creative.

* Maintain and update performance data using Excel as part of daily and monthly reporting.

* Measure campaign performance against CPA and CLV targets across both lower-funnel customer acquisition campaigns and upper-funnel campaigns, which are evaluated on softer metrics.

* Work closely with the data team to ensure optimal tracking setup including implementing tracking links and landing pages to ensure all published ads are fully functional.

* Contribute to wider marketing discussions, ensuring campaign performance and insights are clearly communicated and inform decision-making.

Requirements:

* A candidate looking to grow within Paid Social, building skills toward a senior role.

* 3+ years' experience in Paid Media (ideally Paid Social), with a solid understanding of how performance campaigns support broader brand marketing.

* Hands-on experience with Meta is essential;
Snapchat and/or Tik Tok experience is a plus.

* Strong understanding of user journeys and landing page optimisation, with the ability to identify high-performing creatives and campaigns using key metrics.

* Ability to plan, build, and execute campaigns, with guidance where needed.

* Familiarity with digital tracking, attribution, and reporting tools.

* iGaming experience preferred, or a strong understanding of casino/sports betting products, audiences, regulations, and compliance.

* Advanced Excel skills (formulas, pivot tables, lookups) and good working knowledge of PowerPoint and Word.

* Strong analytical skills, able to interpret data and deliver actionable insights.

* Excellent written and verbal communication skills.

* A collaborative team player who builds strong internal and external relationships.

* Proactive, confident, and willing to take initiative and test new ideas.

* Highly organised, able to manage multiple projects in a fast-paced environment.