Head of Design

Betting Jobs is working with a fast-growing iGaming operator looking to hire a Head of Design to lead and elevate their creative function across multiple brands and platforms.

This is a senior leadership role for someone with a strong background in brand, graphic, and digital design within iGaming, betting, gaming, or entertainment-led brands.

Key Responsibilities

* Define and lead the overall creative vision and brand identity across all channels

* Oversee all creative output across web, mobile, CRM, social, campaigns, VIP, and acquisition channels

* Lead and mentor a team of designers and creatives

* Collaborate closely with product, marketing, CRM, and development teams to deliver engaging player experiences

* Drive creative innovation across promotions, gamification, loyalty, and retention initiatives

* Use performance and player behaviour data to optimise creative and conversion journeys

* Benchmark against leading iGaming and entertainment brands to continuously raise creative standards

Requirements

* Proven experience as a Head of Design, Creative Director, Head of Brand Design, or similar senior creative role within iGaming or betting

* Strong portfolio demonstrating brand design, digital campaigns, UI/visual design, and performance-focused creative

* Strong understanding of player psychology, acquisition and retention creative, loyalty systems, and gamification

* Experience managing creative/design teams in fast-paced environments

* Experience with in sweepstakes casinos, sports book, or crypto casino brands is highly desirable

* Familiarity with crypto/Web3 ecosystems is a plus

* Strong communication and stakeholder management skills