FP&A Principal Analyst - Corporate Finance

Overview

REI Co-op is united around discovering,building and celebrating better ways of working in this world, all so that folks can find and pursue a love of the outdoors. When you work for the co‑op, you do your best work with the support to live your best life. And you play a part in shaping the future of the outdoors, for people and our planet.

The Principal Financial Analyst is the highest-level individual contributor within the Finance organization. The role contributes to REI’s success by operating as a senior individual contributor providing advanced financial and analytical leadership. Rather than focusing primarily on execution, this role identifies ambiguous opportunities, structures analytical approaches, and influences outcomes across senior stakeholders and business partners.

You will partner with finance and business leaders to shape functional and divisional financial strategies. You will lead enterprise planning, forecasting, and management reporting processes while evaluating cross-divisional tradeoffs and developing advanced models that support complex business decisions. This role plays a critical part in ensuring consistent, accurate, and insightful financial reporting, long‑range planning, and executive decision support across the co‑op.

Your financial expertise, business insight, and understanding of cross‑functional impacts will help ensure that high‑impact decisions are supported by clear, scalable, and actionable insights.

• Serve as the strategic finance partner to business leaders, shaping priorities, influencing investment decisions, and aligning financial strategy with enterprise objectives
• Build trusted partnerships across Finance and relevant business functions to influence decision‑making, align priorities, and drive cross‑functional outcomes
• Define and structure complex, high‑impact business problems within an area of responsibility
• Design scalable financial models and analytical frameworks that are leveraged across teams and business areas
• Lead complex analyses to evaluate tradeoffs, risks, and financial implications
• Influence and shape decision‑making by translating data into clear recommendations for senior and executive leadership
• Identify emerging business questions and proactively determine what analysis is needed, how it should be structured, and where data should be sourced
• Establish best practices for financial modeling, scenario planning, and analytical rigor across FP&A
• Act as a thought leader and subject matter expert, elevating the quality and consistency of decision support within supported business functions and teams
• Act as the de facto analytical leader on complex initiatives
• Support the development and execution of the Co‑op’s strategic growth initiatives through partnership, investment evaluation, and assessment of new business models tied to customer acquisition, engagement, and lifetime value.
• Build financial models, create business cases, and analyze data to drive actionable insights for leadership decisions.
• Coach and mentor junior analysts
• This role is accountable for providing high‑quality financial insights, analysis, and decision support that improve business outcomes
• Prioritizes and frames work across teams rather than executing isolated analyses
• Leads through influence, setting standards for analytical rigor, storytelling, and decision framing
• Leverages AI and advanced analytics to redefine how FP&A identifies insights, models scenarios, and supports decision‑making at scale
• Operates with a high degree of autonomy. Defines problems, sets the analytical approach, and drives work from concept to implementation.

• 7+years of financial planning and analysis experience in Accounting/Finance
• Bac…