Director, and Performance Marketing

Overview

Aircall is a unicorn AI-powered customer communications platform used by 22,000+ companies worldwide to drive revenue, faster resolutions, and scale. We’re redefining what a customer communications platform can be—by combining voice, SMS, Whats App, and AI into one seamless workspace.

Our momentum comes from a simple but powerful idea: help every customer-facing team work smarter, not harder. Aircall’s AI Voice Agent automates routine calls, AI Assist streamlines post-call tasks, and AI Assist Pro delivers real-time guidance that helps people do their best work. The result—companies grow revenue, deliver faster resolutions, and scale service.

We’ve built a product customers love and a business that scales fast. Aircall operates in nine global offices (Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, Seattle, and Mexico City), and is backed by world-class investors. Our teams are shipping AI innovation faster than ever and expanding across new product lines and markets.

At Aircall, you’ll join a company in motion—ambitious, profitable, and product-driven—where impact is visible, decisions are fast, and growth is real.

Aircall is hiring a Director of Growth & Performance Marketing to own and scale our global inbound demand engine as buyer behavior shifts in an AI-driven world. This role has end-to-end ownership of inbound demand, with accountability for building predictable, efficient pipeline. The charter spans all inbound channels, including paid acquisition across search, paid social, affiliates, and influencer marketing, as well as SEO, AI-driven search and answer engines, global campaign execution, and the website as a core conversion engine.

This leader is responsible for turning global campaigns and the website into always-on, measurable demand drivers across regions, and ensuring all inbound channels work together as a single system. You will partner closely with Sales, Rev Ops, Finance, within Marketing, and work closely with Marketing Operations to influence systems, attribution, and measurement, ensuring inbound strategy translates into reliable revenue outcomes.

Success is measured by pipeline volume, conversion, efficiency, and predictability to align inbound to revenue outcomes.

• Own all inbound demand globally across paid search, paid social, affiliates, influencer marketing, SEO, AI-driven discovery, campaign-led demand, and website conversion.
• Lead, scale, and operationalize global campaigns, turning them into repeatable, measurable demand generation programs across regions.
• Own the website as a conversion engine, driving continuous A/B testing, improvement across messaging, UX, experimentation, and conversion rate optimization in partnership with brand/content and product Marketing.
• Lead global paid programs across Google, Bing, Linked In, Meta, and emerging platforms with accountability for ROAS and cost-per-qualified-pipeline.
• Scale affiliates and influencer programs as core demand channels with clear attribution, optimization, and performance standards.
• Evolve SEO from a traffic-focused function into an intent- and conversion-driven engine aligned to modern buyer behavior and AI search.
• Ensure Aircall is discoverable and recommended across AI-powered answer engines and platforms including ChatGPT, Perplexity, Claude, and Gemini.
• Build and own a rigorous experimentation roadmap across channels, regions, formats, and on-site experiences to identify scalable, high-intent growth levers.
• Develop full-funnel strategies that align paid, organic, lifecycle, campaign, and website experiences to improve conversion and pipeline quality.
• Operate as a true partner to Sales with shared accountability for pipeline quality, conversion, and revenue outcomes.
• Partner with Rev Ops and Finance to improve forecasting accuracy, budget efficiency, and pipeline predictability.
• Lead, develop, and scale a global performance marketing team using a hands-on, player-coach approach.
• Apply AI in day-to-day execution across analysis, experimentation, creative iteration, and insight generation.
• Own vendor relationships and the growth technology stack, prioritizing…