Senior Paid Media Manager

At JFrog, we’re reinventing Dev Ops to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission.

Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.”

We are looking for a Senior Paid Media Manager to join our global Growth Marketing team. You will serve as the strategic architect of our global paid acquisition engine and act as the functional lead for our Paid Media Specialists, ensuring that our global presence across paid search, paid social, and high‑intent marketplaces is cohesive, data‑backed, and optimized for a technical buyer’s journey.

This is a high‑impact, senior‑level role for a strategist who can transcend traditional "lead gen" and build a sophisticated presence that reaches developers and security engineers where they research.

• Global Strategic Orchestration:
  Lead the high‑level planning and optimization of digital paid media campaigns across Google, Linked In, X, Review Sites, Reddit, emerging LLM‑driven channels, and You Tube. You aren't just buying ads; you are designing a global framework for the team to execute.
• Campaign Partnership & Integration:
  Act as the primary consultant to Demand Generation Campaign Managers to integrate paid media into broader marketing initiatives. You will guide channel strategy, audience architecture, and budget allocation to ensure paid media functions as a strategic growth lever, not a tactical afterthought across every major launch and campaign.
• Integrated Search & Marketplace Strategy:
  Partner closely with SEO and Content teams to drive brand authority across the modern search landscape, including AEO/GEO. You will lead our paid strategy on high‑intent platforms like G2, Gartner, and 6sense to ensure that our paid presence and organic citations work together to make JFrog the dominant, recommended choice in AI‑generated and peer‑driven research.
• Functional Leadership:
  Serve as the strategic lead for our regional and channel‑specific specialists. You will define global playbooks, campaign hierarchies, naming conventions, and optimization standards to ensure efficiency across all paid efforts.
• Full‑Funnel Strategy:
  Architect a comprehensive, multi‑channel journey that provides a seamless user experience from initial brand discovery to purchase. You will design integrated conversion paths that leverage a mix of high‑value technical touchpoints to support both self‑service adoption and enterprise‑led growth. Your goal is to ensure all ad types and channels function as a single, frictionless ecosystem rather than isolated campaigns.
• Data‑Driven Influence:
  Oversee the global tracking and attribution framework (GA4, SFDC, Looker). You will translate complex multi‑channel data into a clear narrative of business impact, pipeline velocity, and ROI for leadership.

• Relevant
  
  Experience:
  
  10+ years of experience in B2B digital marketing and paid media for technical SaaS products (experience in Dev Ops, Cybersecurity, or Developer Tools is highly preferred). Bachelor’s degree required.
• Mastery of the Technical Paid Stack:
  Expert‑level, hands‑on experience executing and scaling high‑budget campaigns across Google Ads, Linked In, Reddit and emerging paid channels. You have a proven track record of reaching new prospects across developer and security audiences with precision and credibility.
• Full‑Funnel Strategy & Attribution:
  Proven ability to architect complex, multi‑touch journeys that move users from awareness to purchase. You must have a strong understanding of revenue attribution and how paid media influences both PLG and enterprise sales cycles.
• Integrated Search Fluency:
  An understanding of SEO fundamentals and the ability to…