Sr Marketing Manager Gaming Monetization & Insights

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Hanson Consulting Group is seeking a Senior Marketing Program Manager to play a critical role in strengthening the monetization strategy for our client’s games portfolio. Working closely with the Senior Global Marketing Manager and partnering across key teams including Store Merchandising, Analytics, Engineering, Partner Management, and broader Marketing—this role applies deep understanding of player behavior, product performance, and our client’s ecosystem to shape data driven strategies that enhance catalog visibility, engagement, and revenue.

This position increases our client team’s ability to forecast promotional campaign revenue accurately, identify growth opportunities, and execute high impact initiatives. Success requires familiarity with the gaming industry and live service models, strong analytical rigor and proficiency with data reporting tools, autonomy paired with coachability, and the ability to translate complex insights into clear, actionable recommendations that accelerate decision making and elevate campaign performance.

Key Responsibilities

• Develop revenue, engagement, and retention forecasts for seasonal, ongoing, and experimental programs.
• Build and maintain prioritization frameworks to identify high‑value titles and model monetization and engagement potential.
• Analyze behavioral trends—hours/UU, sessions/UU, regional patterns, and conversion funnels—to guide eligibility, targeting, and promotional thresholds.
• Pull, validate, and troubleshoot data from internal tools and internal dashboards to create temporary data proxies when needed.
• Partner with Analytics and Engineering to resolve data pipeline issues, improve infrastructure, and influence long‑term measurement capabilities.

• Partner with Marketing Managers to identify catalog opportunities, size campaigns, and define measurable goals for acquisition, engagement, and revenue.
• Recommend title prioritization and segmentation based on player behavior, performance patterns, seasonality, and ecosystem context.
• Identify risks (e.g., low discount participation, data gaps) and develop mitigation plans.
• Contribute to A/B test design, experimentation frameworks, and new engagement or monetization program formats (e.g., incentive-based sweepstakes).

• Create accurate, actionable campaign reporting—including insights, narrative takeaways, and recommendations for future optimization.
• Lead post‑campaign deep dives to quantify impact on revenue, re-engagement, and player behavior, ensuring consistency with our client’s measurement frameworks.
• Support Global Partner Marketing Managers on game-specific data needs, offer alignment, assumptions, and campaign readiness.
• Establish repeatable workflows for campaign setup, title pulls, , and publisher validation.
• Partner closely with the Senior Global Marketing Manager to shape monetization strategy, size opportunities, and guide prioritization across 3rd‑party games promotional programs.
• Deliver accurate, timely revenue and engagement forecasts supported by reliable, repeatable reporting frameworks.
• Provide clear, insight‑driven recommendations that accelerate decision‑making and strengthen campaign strategy.
• Manage day‑to‑day analytical workflows for seasonal and evergreen promotions, ensuring smooth alignment with Store, Analytics, Engineering, and Partner teams.
• Develop and maintain consistent processes for campaign setup, data validation, reporting, and post‑campaign analysis and reporting.
• Drive continuous improvement across data quality, tools, workflows, and measurement practices.
• Support GTM planning with strategic insights that improve catalog visibility, player engagement, and revenue outcomes.

• Bachelor's degree in business, marketing, analytics, economics, or related field; or equivalent experience preferred.
• 5–7+ years in analytics, business planning, revenue strategy, eCommerce, and/or digital product marketing.
• Experience in gaming industry preferred (especially live service games)…