Sr. Director, Product

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world's largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day.

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online. Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations.
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed.
• Learn – from the best! Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry's best practices and thought leadership.
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market.

This role is a blend of strategic architect and business leader, partnering across Product, Marketing, Sales, Enablement, and Finance to ensure every product is positioned to deliver measurable value—to customers, partners, and the business. The Senior Director of Product Growth is responsible for shaping new product planning, owning monetization, and directing go-to-market execution across key growth products. This role includes accelerating existing products by identifying new avenues for revenue expansion, as well as leading voice-of-customer activities.

The role leads key launches to bring new products to market, prioritizing emerging innovations in areas such as social and Tik Tok technologies. This is a global role reporting to our CPO.

The role operates at the enterprise level and combines product innovation with financial acumen and market execution—ideal for a product leader who thinks like a General Manager and thrives at the intersection of strategy, growth, and operational excellence.

Customer & Partner Champion

• Stay ahead of market dynamics and competitive trends.
• Ensure customer insights, partner inputs (retailer priorities, data partners, etc.), and market data directly inform roadmap and go-to-market priorities.
• Champion the voice of the customer across Product and GTM functions.
• Lead industry thought leadership through case studies, industry events, and customer meetings; engage in public, industry-related speaking engagements.

Strategic Leadership

• Shape and own the commercialization strategy for key expansions, new product launches, and new category creation—from prototype through market success.
• Partner with Product, Engineering, and Marketing to translate strategy into scalable, profitable offerings.
• Establish clear frameworks for product-market fit, pricing, packaging, lifecycle management, and execution.
• Leverage deep product expertise to lead product strategy for growth, monetization, and portfolio expansion opportunities.
• Partner with Finance to model business cases, profitability, billing alignment, and ROI across product lines.

Go-to-Market Execution

• Oversee new product introductions, ensuring alignment across Product, Marketing, Sales, Enablement, and Customer Success.
• Build and standardize a product commercialization playbook to ensure consistent, high-impact launches.
• Drive alignment between Product Management, Product Marketing, and GTM teams to optimize adoption, retention, and cross-sell opportunities.
• Lead revenue-focused product initiatives, including pricing experiments and usage-based monetization.

Leadership & Team Development

• Build and mentor a high-performing team of commercial- and growth-focused product leaders.
• Foster a culture of ownership, accountability, and cross-functional collaboration.
• Establish and track key success metrics related to product performance, including product adoption, ARR contribution, gross…