Senior Director of Lifecycle Strategy

Who we are

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We're an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

The Senior Director of Global Lifecycle Strategy will drive measurable business results through lifecycle communication investments throughout our customer journey - from acquisition, to retention and reactivation - for both supply and demand sides of our marketplace. This role is responsible for driving business impact by accelerating new and repeat conversions through lifecycle-led growth.

• Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries. Own the strategy for both pet parents and care providers.
• Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
• Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
• Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
• Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
• Drive business cases and secure buy-in for lifecycle resourcing and program bets

• Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
• Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
• Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
• Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
• Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program

• Build programs heavily indexed toward automation that enable scaled results
• Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale
• Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance
• In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments

• Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business
• Implement a highly analytical culture focused on finding leverage in the…