Webmaster & SEO Manager

Zuper is seeking a Webmaster & SEO Manager to serve as Zuper'sprincipal web & search strategist, aligning the digital footprint with organizational goals. The ideal candidate is an experienced, results-driven Marketing Manager specializing in web development, strategy & search engine optimization who will operate as a strategic technical leader responsible for developing and implementing web SEO strategies that drive improved experiences for all search users that engage with Zuper.

8+ years of experience in digital growth & content strategy, technical SEO, and web development.

• Expertise in On-Page SEO (optimizing website content and structure),
  Off-Page SEO (building site authority through links and outreach), and Technical SEO (improving site speed, crawlability, and indexing).
• Expert in website development, site architecture, content strategy, product management, project management, and social media.
• Proven experience with enterprise CMS platforms (e.g.,HubSpotCMS,Word Press, AEM, orsimilar).
• Proven experience with advanced report and dashboard creation.
• Proven experience using domain and search support tools such as
  SEMrush,Ahrefs, Screaming Frog, Google Search Console, Bing WMT, Splunk.
• Strong understanding of web technologies, markup standards, and performance optimization.
• Proven track recorddriving large-scale organic acquisition across traditional search and emerging AI/LLM discovery channels
• Excellent communication skills with experiencepresenting tosenior leadership.
• Experience with vendor, tooling, and budget management in a digital environment.
• Strong analytical skills, able to interpret complex data, align cross-functional teams, and drive measurable outcomes through Web & SEO analytics platforms (e.g.,
  GSC, GA, Looker Studio,Power
  
  BI,Ahrefs
  ).
• Authored technical requirements for content management platforms such as SVN, Interwoven, Adobe AEM, Word Press, and internal platforms.
• Proven experience in leading & project managing brand identity refresh & website redesign.
• Experience in building strategies and streamlined processes to improve website sustainment, landing page development process, and asset management.
• Lead Zuper'sSEO strategy across technical, content, and off-page initiatives to drive organic growth and acquisition and partner with Product, Content, and Web Engineering teams to ensure AI model-friendly, semantically rich content and markup.
• Expand visibility beyond Google byoptimizingfor AI search and large language models like ChatGPT, Gemini, and Perplexity
• Build scalable, programmatic SEO systems that grow organic reach and strengthen topical authority across key user journeys.
• Advance Zuper'stechnical SEO foundation with improvements to site architecture,
  Core Web Vitals, crawl efficiency, structured data, XML sitemaps, schema, localization, and personalization strategy
• Develop strategies to increase
  
  Zuper’sinclusion and accuracy in AI-generated answers through better citations and content optimization.
• Develop experimentation through A/B testing, user intent validation, and conversion optimization.
• Collaborate across teams to embed SEO and AI visibility best practices throughout
  
  Zuper’scontent & development cycles.

• Lead roadmap development for content redesign and architectural alignment across
  
  Zuper'sdigital footprint.
• Deliver end-to-end project deliverables to rebuild
  
  Zuper'swebsiteutilizinga reimagined site structure and architecture.
• Drive performance improvements, search enhancements, and content management for Zuper'swebsites and digital presence.
• Manage redirect strategies using Cloudflare, F5, Akamai, or other platforms
  .
• Oversee robots.txt and sitemap accuracy, error mitigation, and performance reporting.

• Define and enforce CMS requirements, including schema markup, HTML validity, and Core Web Vitals.
• Provide technical guidance on Google Search Console,Page Speed Insights , and CMS configurations as needed.
• Drive the mapping of current state against future state processes as more apps and tools adopt AI-driven experiences.
• Review and approve intake requests for web optimization and SEO;
  Work…