Senior Data Analyst

This position has a hybrid schedule based in our Seattle office.

• Support company OKRs and initiatives by collaborating with product owners/managers, SMEs, legal, engineers, and other partners across the entire organization to ensure user observability.
• Informs product, design, engineering and monetization by connecting data insights with broader business goals during product evaluations.
• Diplomatically help drive impactful revenue, user engagement, user acquisition, and observability initiatives while collaborating with other analysts, developers, designers, researchers, product managers, stakeholders, and partners across the organization.
• Prioritize and balance multiple data analysis work streams efficiently, provide data-driven insights to stakeholders.
• Possess a mastery in locating specific data within Sinclair’s various data systems.
• Mastery in visualizing data to for clear communication of business-critical information.
• Own data validation efforts, verifying accuracy of collected data by either or both human and artificial agents.
• Able to effectively convey to leadership analysis objectives, evaluations, discoveries, and rationale.

• Assumes a leadership role by bringing strategic thinking: can identify the right questions, connect insights, and convey uncovered narratives in an impactful way.
• Coach and inspire colleagues by advocating and promoting the value of observability and data driven decision making.
• Mentor data analysts and data developers sharing best data practices to promote reporting accuracy and efficiency.
• Create data tasks for yourself, and teammates as needed.
• Regularly evaluates existing processes and tools, making recommendations for improvements to enhance data analysis efficiency and impact.
• Acts as a role model for inclusion, fairness, and equal opportunity within the team and the broader organization.

• Mastery in the Databricks systems, AI agent validation and reporting functions.
• Implements systems that are reliable, scalable, resilient, and cost-effective, ensuring data analysis can be conducted across multiple platforms and products.
• Proactively removes silos. Unafraid to work outside of the core discipline.
• Consistently shares progress and eagerly seeks feedback, fostering a culture of collaboration and continuous improvement within the product growth team and across the organization.
• Develop expertise in; knowledge of first-party data, programmatic advertising, consumer data, sales, marketing, and effective technical delivery, programmatic advertising, first‑party data and leads generation, and registration business model.
• Require very little oversight beyond high‑level direction.

• Ensures efforts are directly aligned with business objectives, ensuring achievable, measurable, and impactful goals are pursued.
• Effectively leads data analysis by clearly summarizing key insights and prioritizing main takeaways to spark meaningful discussions. Provides deeper details as needed, depending on time available.
• Actively investigate issues and opportunities, providing insights to into system and user behaviors, contributing to the development of cutting‑edge, personalized user experiences and improved monetization opportunities.
• Ability to communicate shortcomings, gaps, and innovative strategies that help drive alignment and improved experiences and/or monetization opportunities.
• Identify methods for uncovering competitive insights that can give Sinclair products a digital edge and differentiated offerings.
• Become immersed in industry and market trends and bring relevant insights to conversations.

• Pursue evidence‑based data excellence.
• Extract data, create reports, and provide sound business recommendations to company leaders related to multiple business lines, with an emphasis on programmatic advertising.
• Use data insights to help improve user journeys, customer acquisition, email marketing, consumer engagement, and monetization efforts.
• Build data reports and audience segments as required for the company’s diverse multiplatform portfolio in News, Entertainment and Sports.
• Collect and analyze data using multiple platforms and…