Senior Analytics Analyst; ME&I - Freelance

About VML

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

VML is seeking a Senior Analytics Analyst (ME&I) – Freelance with a desire to build their career in data, business marketing, strategic analysis and experiential analytics. You will work with a global Fortune 10 technology client to uncover business‑critical insights based on data that will help improve their business outcomes. The core of this role revolves around extracting data, compiling reports and delivering presentations.

There will be many opportunities to work on a variety of unique and cutting‑edge projects.

• Analyze, provide digital and social media analytics data insights as well as other offline data to evaluate campaign performance and deliver client communication, analysis and recommendations.
• Create custom scorecards based on client goals to measure performance, and create and present well‑organized presentations and reports, adding insight to data while fielding strategic and technical questions. Focus on ongoing social reporting and social listening consumer‑focused experiences.
• Discover underperforming areas and identify opportunities to improve the consumer experience.

• Builder: entrepreneurial attitude coupled with strong business acumen, ability and appetite to bring people together, innate ability to marshal people and create gravity around ideas.
• Open and collaborative:
  Our team is close‑knit and supportive and we’re working with a lot of unknowns – you must champion team environments that are comfortable and encouraging.
• Optimistic and resilient:
  Dig in and figure out how to work around problems, exemplify a “Yes and why not?” posture, take care of self and team, maintaining stamina and positivity.
• Ego‑less:
  We all wear the hats that need wearing – a mentality that makes the team successful.

• 3+ years experience in analytics, data science, web strategy or online marketing.
• Data Analysis & Reporting: strong analytical skills to process large datasets and deliver actionable insights across media and marketing campaigns.
• Demonstrated expertise with ongoing social reporting and social listening consumer‑focused experiences.
• Measurement Frameworks: experience in performance measurement, brand lift studies, and campaign effectiveness analysis.
• Problem‑Solving: ability to identify trends, patterns, and opportunities in data to inform marketing strategies.
• Collaboration:
  
  comfortable working in cross‑functional teams and presenting insights to internal stakeholders and clients.
• Attention to Detail: high level of accuracy in data handling and reporting, ensuring quality and consistency in deliverables.
• Analytics Platforms:
  Google Analytics, Adobe Analytics, Tableau, Power BI.
• Media Tools:
  Nielsen, Comscore, Double Verify, MOAT.
• Data…