Email Marketing Manager

1 day ago Be among the first 25 applicants

This range is provided by US Tech Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$46.00/hr - $49.00/hr

Duration: 12 months contract

Job Description

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
• Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, and conversions.
• Ensure emails follow industry policies and best practices
• Email automation for Salesforce Automation Cloud

Job Responsibilities

• Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
• Weekly cycle – by end of week, plan for next week. Testing certain activations. Responsible for building emails
• Set up the template in HTML
• Build a campaign in Salesforce Marketing Cloud to prepare for next week's launch
• The manager provides details, individuals look for optimizations
• Mon/Tues pulling data/performance metrics for business review on Tuesday
• Tues-Weds building and pivoting based on performance
• Friday planning for next cycle
• Create emails on a weekly basis, pulling reports
• Some tickets, Asana, Quip, Knak (new tool for building emails, currently onboarding and will be the opportunity to learn this)
• Highly collaborative role – driven by managers but room for ownership
• 3-5 ideas for tactical experimentation and implemented by individuals
• 5 campaigns/week

Requirements:

• 2+ years of experience as an email marketer or a marketing role.
• Strong understanding of email marketing best practices, deliverability, GDPR, and CAN-SPAM compliance.
• Proficiency in email marketing platforms such as Marketo, SFMC, Pardot, Mailchimp, Hub Spot, Constant Contact, and other marketing automation tools.
• Familiarity with HTML and CSS for email template customization.
• Proficiency in data analysis and reporting using tools such as Google Analytics.
• Strong attention to detail and organizational skills.
• Ability to work effectively in a fast-paced and deadline-driven environment.
• Comfortable with shifting and pivoting
• Salesforce Marketing Cloud experience

Degree/Certification:

• A Bachelor’s degree in marketing, communications or a related field
• Would consider Associates with equal industry experience

Preferred:

• 3-4+ years of experience email marketer or a marketing role
• Start up experience
• Experience in Medical/Health marketing

Top 3 must-have hard skills

• Salesforce Marketing Cloud Experience (SFMC)
• 2+ years of experience as an email marketer or a marketing role
• Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance

About US Tech Solutions:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Recruiter's Details:

Internal
-39392

Seniority level

• Seniority level
  
  Mid-Senior level

Employment type

• Employment type
  
  Contract

Job function

• Job function
  
  Marketing, Strategy/Planning, and Other
• Industries Hospitals and Health Care, Retail, and Retail Apparel and Fashion

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