Sr. Product Marketing Manager, IMDb, IMDb

IMDb is the world’s most trusted source for entertainment information, helping hundreds of millions of customers discover and decide what to watch. As entertainment discovery and customer behavior continue to evolve, IMDb is expanding how we engage audiences across mobile, web, social, lifecycle marketing, and customer experiences.

• Develop scalable GTM strategies and frameworks that drive customer understanding, adoption, engagement, and retention across IMDb web, mobile, email, push, and in‑app.
• Partner with Product and Tech early in development to shape customer‑first experiences and influence engagement strategy upstream.
• Establish launch readiness standards ensuring features meet a high bar for customer value.
• Drive integrated marketing connecting launches to lifecycle engagement, editorial storytelling, social distribution, and long‑term retention.
• Partner with lifecycle marketing stakeholders to evolve push, email, in‑app messaging, onboarding, and retention strategies.
• Define and operationalize high‑value customer actions, engagement loops, re‑engagement strategies, and habit‑building mechanisms.
• Build scalable experimentation frameworks leveraging Braze or equivalent CRM platforms.
• Use behavioral data and audience insights to continuously optimize engagement, conversion, and messaging effectiveness.
• Build strong relationships across Marketing, Product, Tech, Editorial, Analytics, Design, and Amazon partner teams.
• Influence product roadmaps and launch approaches through customer insights and market understanding.
• Drive alignment across large organizations with competing priorities, bringing structure and clarity in ambiguous environments.
• Serve as a strategic thought partner across IMDb and Amazon.
• Leverage research, behavioral analytics, competitive analysis, and industry trends to identify audience opportunities.
• Partner with analytics to establish success metrics tied to engagement quality, retention, and long‑term customer value.
• Advocate for customer‑centric decision making.
• Build repeatable mechanisms for launch planning, experimentation, and cross‑functional decision making.
• Create scalable processes and templates.
• Author executive‑ready strategic narratives and business reviews.
• Balance strategic thinking with executional ownership.

Why IMDb? IMDb sits at the center of entertainment fandom and decision‑making. Customers come to IMDb not only for trusted entertainment information, but increasingly for discovery, context, culture, and engagement. As entertainment consumption and discovery continue to evolve, IMDb has a unique opportunity to redefine how trusted data, storytelling, product experiences, and customer engagement work together to better serve entertainment fans worldwide.

This role will directly help shape that future.

• 8+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross‑functional marketing programs
• Experience collaborating with UX, Product, and technical partners

• Experience dealing well with ambiguity, prioritizing needs, and delivering measurable results in an agile environment
• Experience developing and executing on GTM strategies that are large in scope
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience driving mobile engagement and app growth strategies
• MBA or equivalent experience preferred
• Experience using Braze, Salesforce Marketing Cloud, Adobe Campaign, or similar lifecycle marketing platforms

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or…