Associate Manager, B2B Demand Generation

Overview

B2B Growth Marketing supports Merchant Acquisition (Mx), Commerce Platform, Door Dash for Business (DDfB), and various New Vertical categories (NV), with paid media being a key driving force to the business’s growing successes.

We are a small, but mighty team that is truly building the plane together as we fly it.

Our diverse team of marketers are highly-driven, performance-focused, super collaborative, and value having fun together just as much as our campaign results.

• B2B Growth Marketing supports Merchant Acquisition ("Mx"), Commerce Platform, Door Dash for Business ("DDfB"), and various New Vertical categories ("NV"), with paid media being a key driving force to the business’ growing successes.
• We are a small, but mighty team that is truly building the plane together as we fly it.
• Our diverse team of marketers are highly-driven, performance-focused, super collaborative, and value having fun together just as much as our campaign results.

Door Dash’s B2B Growth Marketing team is seeking a data-driven Performance Marketer to accelerate Door Dash for Business (DDfB) growth through a sales-led motion
. In this role, you’ll own the strategy and hands-on execution of full-funnel programs that generate high-quality leads and pipeline for Sales—blending demand generation fundamentals (ICP, lead lifecycle, pipeline influence) with performance marketing rigor
.

You will build, launch, and optimize campaigns across Linked In Ads, Paid Search
, and content syndication
, while helping evolve our ABM/ICP-targeted strategy to reach priority accounts and decision-makers. You’ll partner closely with Sales, SDR leadership, Lifecycle/CRM, Product Marketing, Creative, and Analytics to improve lead quality, conversion rates, and investment efficiency.

You’re excited about this opportunity because you will…

• Own DDfB sales-led demand gen performance across Linked In, Paid Search, ABM motions, and content syndication to drive MQLs, SQLs, pipeline, and revenue impact.
• Plan and execute Linked In + Search campaigns hands-on, including audience/keyword strategy, campaign structure, bidding, budget allocation, and always-on optimization.
• Develop and scale ABM/ICP-targeted programs, including account tiering support, matched audience strategies, segment-specific messaging, and coordinated plays with Sales/SDRs.
• Manage and optimize content syndication programs, including vendor/channel selection, lead quality monitoring, conversion improvements, and performance-based budget shifts.
• Own full-funnel testing strategy: creative/copy iteration, landing page experimentation, audience segmentation, retargeting, and channel mix tests to improve CVR and reduce CPL/CAC.
• Build tight Sales feedback loops: diagnose lead quality, improve handoffs and SLAs, and translate qualitative feedback into targeting, messaging, and funnel improvements.
• Drive measurement and reporting by defining KPI frameworks and creating performance readouts (e.g., MQL, SQL, CW, CPL, CAC/CPA, ROAS, Payback) with clear insights and actions.
• Partner cross-functionally with Brand/Creative and Product Marketing to develop assets and messaging tailored to each segment and campaign objective.

• You have 4–6+ years of hands-on experience in B2B demand generation and/or performance marketing, ideally in a sales-led environment.
• You have proven expertise executing and optimizing campaigns in Linked In Ads and Paid Search; you know how to troubleshoot performance and scale winners.
• You’ve supported ABM/ICP-targeted marketing (or closely adjacent segmentation motions) and understand how to align campaigns to sales priorities and account strategy.
• You have experience running content syndication programs and can manage vendors, lead quality, and performance optimizations with a clear KPI lens.
• You are fluent in performance metrics and reporting, including MQL, SQL, CW, CPL, CAC/CPA, ROAS, LTV, Payback, and can turn performance data into clear next steps.
• You are relentlessly resourceful, highly execution-oriented, and thrive in fast-paced environments with evolving priorities.
• You’re a strong cross-functional partner and…