Principal, GTM Strategy & Ops, Ads

Position: Principal, GTM Strategy & Ops, Amazon Ads
Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier-whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions-including retail media, display, video, DSP, measurement, and ad tech solutions-leverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys.

Amazon Ads continues to grow and diversify our products from our start in "Sponsored Ads" to our expanding video offerings across Thursday Night Football, Twitch, and Prime Video ads. We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you'll work across product, sales and marketing orgs to review the state of GTM today against industry best-practice frameworks, and identify top areas of opportunity.

You'll align cross-functional leaders towards a shared vision for what great GTM looks like, identify gaps (e.g., orchestration, structure), and create a plan to delight customers, moving a highly matrixed org towards a unified vision. You'll author documents to outline your strategy and drive adoption of your GTM approaches and templates. The ideal candidate will have a few years of advertising industry experience and will have held a similar role at a peer company.

Key job responsibilities

* Lead GTM efforts across Ads, uniting product, sales, and marketing in service of maximizing customer comprehension and product adoption.

* Help tailor industry frameworks for what great GTM looks like, applying them to Amazon Ads, identifying gaps today and creating a plan to delight customers, moving a highly matrixed org towards a unified vision.

* Codify and gain alignment on roles and responsibilities and GTM commitments across orgs and clarify areas of confusion.

* Understand advertiser needs and trade-offs and architect how the full breadth of Amazon Ads launches from marquee solutions to minor features come together as a simple and compelling experience for customers.

* Facilitate challenging conversations between orgs to align on the optimal internal and external GTM experience.

* Identify top areas of opportunities in the current GTM process, diagnosing root causes, identifying and aligning with key stakeholders on a path to resolution, and creating and implementing inspection mechanisms.

* Continually refine and drive adoption of the GTM process

* Help define how GTM processes, templates, KPIs, and data will translate into automated tooling and reporting that enables scalable application across Ads WW.

* Define KPIs and establish mechanisms to inspect results; continually refine GTM practices across distinct product, sales, and marketing organizations, providing leadership with regular progress updates.

Basic Qualifications

- 9+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

- Experience with creating GTM initiatives at scale

- Experience working cross-functionally across marketing, product management, analytics, UX, and research

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction…