Manager, Marketing Technology & Integrations

Manager, Marketing Technology & Integrations

The role serves as technical owner for the martech stack operations platform, responsible for platform setup, integrations, migration architecture, platform stability, and system-level troubleshooting.

• SFMC Platform Administration: Manage environment strategy, sandbox vs production, user roles, authentication, IP/domain management, security protocols, documentation, runbooks, change management, scheduled maintenance.
• Escalation & Support Operations: Serve as escalation point for complex platform issues, diagnose root causes, implement solutions. Manage support cases, ensure teams set up for success.
• Data & Integration Architecture: Design and implement data flows between marketing systems, custom external data solutions. Own technical decisions on data models, field mappings, event structures, API usage, extensions, payloads.
• Migration Expertise: Develop end-to-end migration playbook to SFMC, sequence migrations, validate readiness, manage deprecation of legacy systems.
• AI-Enabled Workflow Improvement & Technical Solutions: Implement and design scalable technical solutions and automation to reduce manual effort, evaluate AI-enabled solutions, lead expansion of technical solutions with other teams.
• Platform Observability & Deliverability: Own deliverability management, monitor platform health metrics, integration stability, platform failures, data sync performance, API usage, system-level performance, communicate and take preventive action.

• 6+ years in marketing technology, 4+ years as a hands‑on Salesforce Marketing Cloud administrator in B2B tech environment.
• Deep technical expertise in SFMC architecture (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions).
• Strong experience with data integration technologies: APIs, SQL, AMPscript, SSJS, data pipeline design; knowledge of data architecture concepts.
• Experience with AI/ML tools and automation frameworks; ability to build AI agent proof‑of‑concepts.
• Front‑end development experience with HTML, CSS, JavaScript (nice to have).
• Proven problem‑solver, thrives in ambiguity, highly organized, mult‑priority management, cross‑functional project coordination.
• Additional experience with Marketo is a plus.

• Medical, dental, and vision coverage.
• Paid time off, vacation, and family leave.
• Employee Assistance Program.
• Well‑being, travel reimbursement, travel discounts, and International Airlines Travel Agent (IATAN) membership.
• Flexible work model with available offices.

Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E‑Verify.