Global Paid Search Senior Manager

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Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Overview Of

The Role Salesforce is looking for a Senior Manager, Global Search Engine Marketing to lead our paid search program across all markets and channels. In this role, you will define and execute global SEM strategy, build AI-powered workflows that scale our programs, and work cross-functionally with Web, SEO, Analytics, and Product to connect paid search performance to pipeline and revenue outcomes.

This is a hybrid role with three days in office each week.

Responsibilities Own and execute the global paid search strategy across Google Ads, Microsoft Advertising, and emerging search platforms — including keyword architecture, bid strategy, campaign structure, and budget management tied to pipeline and revenue goals

Build and embed AI and automation tools into daily workflows to accelerate keyword research, ad copy generation, reporting pipelines, and bidding optimization — and develop a point of view on winning in AI-native search environments (Performance Max, AI Overviews, conversational search)
Partner with SEO, Web, and Product teams to align paid and organic search strategy, optimize landing pages for conversion and message-match, and leverage product-qualified lead (PQL) signals to inform audience targeting

Define the SEM measurement framework — from click to pipeline to revenue — and communicate insights, experiment results, and strategic recommendations to senior leadership through clear dashboards and data narratives

Required Qualifications 7+ years of experience in paid search / search engine marketing (SEM), including at least 2 years managing global programs with significant budget accountability

Deep hands-on expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and audience-based buying, with demonstrated skill in keyword architecture, match type strategy, and Quality Score optimization

Strong understanding of search engine optimization (SEO) principles and how paid and organic search interact across the full funnel; familiarity with the evolving answer engine optimization (AEO) and AI search landscape

Highly analytical with experience building dashboards and reports using tools such as GA4, Looker, or Tableau, and designing A/B tests with statistical rigor

Preferred Qualifications Experience in B2B SaaS or product-led growth (PLG) companies, with familiarity with Salesforce, Marketo, or similar tools for pipeline attribution

Background working with product-qualified lead (PQL) or marketing-qualified lead (MQL) programs, and experience collaborating with data science or analytics teams on audience modeling

Experience managing or mentoring SEM specialists or agency partners

Demonstrated use of AI tools (such as ChatGPT, Gemini, or custom scripts) to increase marketing team productivity and scale program outputs

Unleash Your Potential When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.

Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations If you need a reasonable accommodation…