SVP, Global SMB Marketing

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is looking for a rare kind of marketing leader to run and transform our Global SMB Marketing business. This is not a traditional marketing role. This is a business leadership role. We need a builder/operator obsessed with growth. A leader who believes marketing should own outcomes, not activities. Someone who sees themselves as accountable for revenue, customer growth, market expansion, and business performance end-to-end.

Someone who can operate at the intersection of product, sales, and AI agent automation.

SMB is one of the most strategically important growth vectors for Salesforce. It is where future enterprise customers are born. It is where product adoption scales globally. It is where AI-driven growth models, digital customer journeys, and modern GTM systems are being reinvented in real time and path the way for the broader Salesforce transformation.

• Define and lead the global SMB growth strategy across Salesforce’s product portfolio
• Own the business outcomes for SMB acquisition, pipeline generation, conversion efficiency, retention, and expansion
• Build and operate a modern global SMB growth engine spanning paid, owned, lifecycle, web, SEO, social, content, partner, and event channels
• Drive full-funnel performance with rigorous accountability around CAC, LTV, pipeline efficiency, conversion, and ROI
• Partner deeply with Product & Engineering to shape customer journeys, onboarding experiences, activation models, and product-led growth motions
• Build strong operational trust and alignment with Sales leadership around pipeline quality, velocity, and revenue performance
• Lead integrated global campaigns and growth programs designed to scale customer demand and brand relevance in the SMB segment
• Create a high-velocity experimentation culture using AI and agents, automation, data science, and agentic systems to continuously optimize growth
• Build a world-class operating cadence grounded in data, accountability, execution excellence, and speed
• Lead and scale a high-performing global team across multiple functions and geographies
• Help define the future of AI-powered SMB growth at Salesforce

• Proven business leader with deep ownership mentality and accountability for measurable growth outcomes
• Experience leading large-scale SMB, growth, PLG, or high-volume digital businesses in global B2B environments
• Strong operator with exceptional judgment, prioritization, and execution rigor
• Ability to build credibility and trusted partnerships with Product & Engineering and Sales organizations
• Deep expertise across modern growth disciplines including demand generation, performance marketing, lifecycle, web, SEO/SEM, experimentation, and integrated campaigns
• Strong understanding of customer acquisition economics, funnel optimization, and scalable growth systems
• Experience building data-driven operating models with strong KPI management and ROI accountability
• Track record of building and scaling high-performing organizations through periods of transformation and growth
• Strong point of view on how AI and agentic technologies will reshape marketing, customer journeys, and go-to-market models
• Comfortable operating in fast-moving, highly cross-functional environments with significant complexity and ambiguity
• Executive presence with the ability to influence across functions and levels

The next generation of market leaders will win by building smarter, faster, AI-powered growth systems that create durable customer relationships  sits at the center of that…