Principal Product Manager - Customer Identity Product

Principal Product Manager - Customer Identity Product

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally.

The team marries technology with creativity to build world‑class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touchpoints serving millions of people around the world.

The Identity Product customer login team owns the front door to every Disney digital product and service worldwide, including customer registration, login, and verification journeys. We are seeking a Principal Product Manager to lead and define the vision, strategy, and roadmap for login, registration, account creation, identity verification, credential management, and the experimentation program that optimizes these experiences. This role is accountable for leading with an experimentation mindset to deliver measurable improvements in customer login success while reducing friction and support costs at global scale.

As a principal‑level individual contributor and product leader, you will operate in a high‑ambiguity environment where technical, legal, business, and user‑experience considerations intersect. You will set long‑term direction for a portfolio of authentication capabilities and UX journeys, influence cross‑functional executive stakeholders, and mentor product managers on the team—raising the bar for product artifacts, data‑driven decision making, and strategic thinking across the Identity organization.

You will leverage a robust AI toolset to continually re‑shape PM leadership and all aspects of the product management craft.

• Own vision and priorities for login, registration, and verification journeys across Disney.
• Drive the multi‑quarter roadmap.
• Turn market signals (passkeys, risk‑based authentication, etc.) into strategy.
• Tie auth investments to conversion, support, and growth.
• Write briefs and requirements and leverage AI to create prototypes that set the Identity PM bar.
• Ship cross‑platform auth end‑to‑end; align design, engineering, legal, privacy, security, data, support.
• Own launch communications and stakeholder engagement across Disney+, Hulu, ESPN, TWDC.
• Roll out globally – legal, regional, platform, business constraints.
• Leverage the auth experiment program for insights, refinement, and launch strategies.
• Recommend launches with numbers on conversion, support, security.
• Be the authentication expert for Identity and DEEP&T.
• Partner with engineering leaders across teams and key stakeholders including Security, Legal, Privacy, VX/DX, Marketing, Data.
• Align brands, regions, jurisdictions, platforms.
• Present to executives; credible with engineers and leadership.
• Coach Identity PMs on briefs, experiments, stakeholder communication, strategy, and leveraging AI tools.
• Shape Identity PM practices and culture.
• Lead cross‑org programs (messaging, migration, consent, etc.).
• Model rigor in artifacts, analysis, clarity.

• Basic bachelor’s degree in a relevant field required.
• 10+ years of product management experience building and delivering consumer‑facing software products at scale.
• Demonstrated track record of defining product vision and strategy for complex, platform‑level capabilities that serve millions of users.
• Experience leading cross‑functional product development across engineering, design, data, legal, and operations teams in a large, matrixed organization.
• Strong hands‑on experience with experimentation and A/B testing methodologies, including designing experiments, analyzing results, and making data‑driven launch decisions.
• Expert‑level verbal and written communication skills, including a proven ability to author compelling product briefs and present…