Senior Technical Business Development Manager, Marketplace Technology Partners COE

Overview

This Senior Technical Business Development Manager will lead strategic programs and enablement initiatives within the AWS Marketplace Center of Excellence (MPCOE). The role owns and scales the mechanisms that drive AWS Marketplace feature adoption, partner activation, and revenue growth globally. It serves as the connective tissue between our partner ecosystem—ISVs, channel partners, consulting partners, and third‑party integrators—and the AWS Marketplace product and engineering teams, translating complex product capabilities into business value that accelerates go‑to‑market success.

• Own and scale high‑touch advisory engagement programs end‑to‑end: define partner selection criteria, manage engagement pipelines, track TCV impact, and evolve the model from resource‑led sprints to repeatable, self‑service mechanisms that drive $1.5B+ TCV through seller onboarding, international expansion, and feature adoption.
• Lead AI‑powered enablement experiences that translate 200+ Marketplace capabilities into persona‑specific business value for Finance, Tax, Legal, and Operations stakeholders. Own the product vision, content strategy, and adoption metrics.
• Represent seller and buyer voice in product reviews and engineering discussions, synthesizing findings into clear recommendations for product and engineering leadership.
• Build scalable mechanisms to continuously collect and route partner/customer feedback to the right product and engineering teams, closing the loop with structured post‑launch adoption data.
• Represent AWS Marketplace at partner conferences, industry events (re:
  
  Invent, Seller Conference, 3PI events) and community forums as an advocate for Marketplace capabilities across the full range of software, data, services, and AI agent offerings.
• Develop and deliver presentations, demos, and thought leadership content for audiences ranging from technical practitioners to C‑suite executives.
• Build a network of engaged advocates and early adopters who can support beta programs, validate new features, and provide ongoing product feedback.

No two days look the same. In the morning you may review engagement health across 15+ active partner advisory sprints, join a product review presenting beta feedback, and brief a partner executive on a feature launching next quarter. The afternoon could involve representing Marketplace at a partner conference or reviewing AI‑powered enablement analytics to identify content gaps. The role rewards curiosity, comfort with ambiguity, and the ability to operate at both strategic and tactical levels.

The AWS Marketplace Center of Excellence (MPCOE) connects AWS Marketplace Engineering with the global partner and field ecosystem. It owns launch and go‑to‑market execution for Tier 1/2+ features and runs strategic growth programs that drive Marketplace adoption  team operates across five primary organizations: AMPS Engineering, Tech Partner COE, Consulting Partner COE, Geo Partner Management, and WWSO.

• 7+ years of developing, negotiating, and executing business agreements.
• Bachelor's degree.
• Experience developing strategies that influence leadership decisions at the organizational level.
• 5+ years of working with Data & AI related technologies, including AI/ML, GenAI, analytics, database, and/or storage.

• Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner.
• Experience selling to Fortune 1000 or Global 2000 organizations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit (Use the "Apply for this Job" box below). for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is USD 193,700—262,000 in New York, NY and USD 176,100—238,200 in Seattle, WA. Your Amazon package may include sign‑on payments, restricted stock units, 401(k) matching, paid time off, and parental leave. Additional benefits include health insurance (medical, dental, vision, prescription, basic life & AD&D, Supplemental life plans, EAP, mental health support, medical advice line, flexible spending accounts), adoption and surrogacy reimbursement coverage, and more.

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