Digital Director

Director, Digital Experience & Performance

Full-Time | Remote 7:30am – 5:00pm PST

The Global Talent Co. is looking for a Director of Digital Experience & Performance on behalf of a premium health & wellness brand with a growing DTC ecommerce presence. They sell globally and are building their direct channel into a significant, profitable growth engine — backed by strong brand equity and an engaged customer base.

This role goes beyond managing an ecommerce storefront. You will own the entire digital growth engine — acquisition, onsite experience, conversion, lifecycle, retention, and unit economics — ensuring growth is incremental, scalable, and profitable. You will lead a small team and operate as the true business owner of the digital experience.

Digital Experience & Revenue Performance: Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile. Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session. Translate brand positioning into clear, education-led digital execution that builds trust and drives performance.

Growth, Acquisition & Lifecycle: Own customer acquisition strategy in partnership with internal and external performance teams. Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system. Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.

Full-Funnel Economics & Insights: Own digital unit economics including CAC, LTV, payback period, contribution margin, and incrementality. Deliver decision-oriented reporting that connects performance to business outcomes. Use cohort and pathway analysis to guide prioritisation and investment decisions.

Experimentation & Optimization: Establish and run a disciplined experimentation framework across acquisition, onsite experience, lifecycle, pricing, and merchandising. Rapidly test, learn, scale, or stop initiatives based on performance. Build a culture of evidence-based decision-making and continuous improvement.

CRM & Customer Relationship Ownership: Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints. Partner cross-functionally to shift the organisation from anonymous reach to identifiable customer relationships.

Cross-Functional Leadership: Act as the primary steward of the brand's digital expression. Partner closely with Brand, Finance, Operations, Sales, CX, and Community teams. Align inventory, promotions, and demand planning to ensure commercial and operational readiness.

• 7–10+ years in ecommerce, DTC, or digital growth roles
• Candidate must be comfortable working 7:30am – 5:00pm PST
• Senior-level ownership of performance outcomes
• Proven track record growing a sub-scale DTC or ecommerce channel
• Strong unit economics fluency — CAC, LTV, payback period, contribution margin
• Deep expertise in lifecycle marketing and acquisition performance
• Experience leading and overseeing a small team
• Data-driven mindset, fast-moving, comfortable with ambiguity
• Highly collaborative — able to drive outcomes without direct authority

• Technical fluency across ecommerce platforms, CMS, and analytics tools
• Working knowledge of HTML, CSS, or basic Java Script
• Experience running A/B tests, QA processes, and site releases
• Comfort using AI tools to accelerate experimentation and insights

• Ecommerce growth & DTC strategy
• Conversion rate optimisation
• Performance marketing
• Lifecycle & retention marketing
• Financial & unit economics analysis
• Experimentation frameworks
• CRM & first-party data strategy
• Cross-functional leadership

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