Senior Product Mkt Mgr, Outbound

Job :  |  Services LLC

The North American Stores Marketing (NASM) team helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer‑facing features and experiences alongside industry‑leading tools for marketers. We are looking for creative, customer‑obsessed, curious, and highly entrepreneurial leaders to join our team.

NASM Outbound is seeking a Senior Product Marketing Manager responsible for driving a best‑in‑class customer experience through personalization and agentic AI, helping to drive sales and innovation across e‑mail and push campaigns across North America Stores (NAS). The manager will develop manual, semi‑automated, and AI‑powered campaigns in support of cross‑category merchandising, seasonal events, deals, and other strategic programs.

• Use performance insights to create and set up new automated push and email programs
• Influence and partner with Tech, Product, and Science teams to develop testing roadmaps related to personalization and AI
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email and push
• Drive operational efficiency by leveraging agentic AI tools to automate and streamline campaign workflows—from traffic planning and asset management to campaign creation and reporting
• Establish standards and best practices for personalization across email and push campaigns
• Research audience and identify key audiences
• Design annual personalized email and push marketing strategy, experiments, and campaigns based on audience analysis
• Establish goals and KPIs
• Partner with stakeholder teams and creative to determine and organize email and push campaign content
• Use audience segmentation to send curated content to specific audiences
• Track conversion rates and related revenue from campaigns
• Conduct analysis on campaign performance and make necessary adjustments

• 6+ years of professional marketing experience (non‑internship)
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience building, executing, and scaling cross‑functional marketing programs
• Experience creating and managing complex, cross‑team project plans
• Experience with A/B testing or multivariate testing
• Experience with customer segmentation, profiling, and targeting

• Experience using SQL or other analytical tools for data analysis
• Experience using generative AI tools to enhance workflow efficiency
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Base salary range:  -  USD annually (Washington, Seattle, USA). Amazon offers signing bonuses, restricted stock units (RSUs), health insurance, dental, vision, prescription coverage, basic life & AD&D, supplemental life plans, employee assistance program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.