Senior Marketing Operations Manager

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

The Engagement Marketing Operations team at Lyft controls a majority of the communication with our active 30MM riders and 1.4MM drivers. As a senior operations leader on this team, you will serve as the bridge between marketing and engineering, driving end-to-end campaign execution, shaping platform strategy, and building the systems that power personalized communication s role sits at the forefront of how Lyft communicates with its customers, piloting AI-driven personalization, influencing the communication product roadmap, and helping define how Lyft connects with millions of riders and drivers across new channels and global markets.

• Campaign Execution & Communications Development
  • Drive end-to-end execution of owned channel communications, creating dynamic and engaging experiences across email, SMS, push, and in-app using Lyft’s internal communications platform.
  • Demonstrate working proficiency in HTML/CSS for email, including the ability to architect dynamic templates and debug complex markup; a foundational understanding is required at minimum.
  • Execute campaigns with emphasis on audience segmentation. Develop/modify owned communications templates; set up, QA, and launch complex marketing campaigns with dynamic content.
• AI Tools, Automations, Strategy & Adoption
  • Actively apply AI tools and workflows to improve campaign execution, team efficiency, and personalization at scale, serving as a resource for the team in adopting and implementing AI-driven approaches.
  • Bring a forward-thinking, agentic AI mindset by identifying opportunities to automate recurring workflows, building reusable prompt systems and agent workflows, and growing the team’s AI fluency beyond awareness into day-to-day practice.
• Platform Expertise & Tooling Influence
  • Bring expertise from enterprise-grade ESPs such as Braze, Salesforce Marketing Cloud, or Iterable to help identify platform gaps and shape internal tooling capabilities.
  • Partner with the communications platform engineering team to surface actionable feedback from day-to-day campaign execution, helping shape platform tooling and capabilities that serve the broader marketing organization.
• Stakeholder Strategy & Channel Expertise
  • Work with marketing stakeholders to understand campaign requirements, leveraging your expert knowledge to provide input on channel strategy, audience segmentation, and experimentation best practices.
• Compliance & Global Readiness
  • Maintain working knowledge of global communication compliance regulations (including CAN-SPAM, GDPR, and CASL), understanding their implications across channels and regions as Lyft expands internationally.
• Mentorship & Team Development
  • Serve as a technical resource and growth partner for junior team members — sharing expertise on campaign best practices, platform tooling, and implementation patterns.
• Cross-Functional Partnership
  • Drive cross-functional alignment by developing strong relationships with engineering, data science, and marketing partners, ensuring cohesive execution of key initiatives.
• Process Improvement & Operational Scale
  • Proactively identify and lead process improvement efforts, driving efficiency gains with clear stakeholder buy-in.

• 5-7 years of digital marketing experience required, minimum 3 years in communications development and campaign formation; or equivalent demonstrated scope and impact.
• Familiarity with how email and communications are built at a systems level, with confidence navigating AI-generated code, dynamic templates and automated pipelines.
• Strong working knowledge of AI tools and their application in marketing operations, with proven ability to implement AI-driven solutions and navigate complex internal systems and tooling environments.
• Understand audience segmentation and targeting. Proficiency in SQL required (e.g., WITH and JOIN functions).
• Demonstrated experience in prioritization, with a firm grasp of technical concepts to make trade-offs when making engineering requests.
• Knowledge of basic…