Marketing Analyst​/Social Analyst

Position: Marketing Analyst / Social Analyst
Job Title:
Marketing Analyst / Social Analyst

Location:

Seattle, WA
Position Type:
Contracted - 06 Months
Work Type: 100% Remote
Pay Range: $48/-hr on W2.

Note:
Sprinklr Tool experience required

About the team:

• The Social Marketing team drives brand and business impact through best-in-class, data-driven social marketing.

• They sit at the intersection of brand storytelling, performance marketing, innovation, and cultural relevance and partner cross-functionally across Brand, Creative, Product Marketing, Paid Marketing, Data Science, Communications, and external brand partners to build social programs that influence perception, drive measurable outcomes, and elevate leadership in these categories.

About the role:

• Seeking a detail-oriented, analytically rigorous & AI- native Social Analyst to build and own the dashboard & reporting engine that powers our paid social decision-making.

• This is a hands-on data and reporting role with significant strategic impact - you will design and maintain the infrastructure that translates raw campaign data into clear, actionable insights across our paid social programs.

This role requires a strong analytical operator who can:

• Build scalable reporting systems and self-serve dashboards that empower the team to move faster

• Design and maintain rigorous measurement frameworks across attribution, incrementality, and experimentation

• Ensure data accuracy, governance, and consistency across all reporting surfaces

• Identify gaps in measurement infrastructure and proactively recommend solutions

• Enable faster, better-informed decisions through improved data access and collaboration

What You'll Do
Reporting Ecosystem Ownership:

• Own and evolve the full paid social reporting ecosystem, including dashboards, templates, and automated reporting workflows.

• Build scalable, self-serve dashboards in Sprinklr and complementary tools that give stakeholders real-time access to performance data.

• Develop and maintain standardized reporting cadences: weekly performance reports, campaign wrap-ups, and quarterly business reviews (QBRs).

Data Integration & Governance:

• Manage data integrations across paid social platforms, site analytics tools, and brand study vendors to ensure a unified, reliable data environment.

• Establish and enforce data governance standards - naming conventions, taxonomy, QA processes - to maintain accuracy and consistency across all reporting.

• Partner with marketing technology and data engineering teams to troubleshoot data discrepancies and improve pipeline reliability.

Measurement Framework Design & Maintenance:

• Design, implement, and maintain comprehensive measurement frameworks, including:

• Build and maintain Sprinklr dashboards to track social performance across lines of business

• Develop LOB-specific reporting views that meet stakeholder expectations and surface actionable insights

• Maintain dashboard integrity through consistent tagging, taxonomy, and data hygiene standards

• Pull and consolidate data across paid social platforms, site analytics, and brand studies into unified performance views

• Surface clear, business-relevant insights that help LOB stakeholders make informed investment and optimization decisions

Nice to have:

• Attribution models across full-funnel paid social activity

• Conversion tracking and pixel governance

• Incrementality testing and lift study design

• A/B testing structures and experimentation protocols

Cross-Functional Partnership:

• Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure.

• Partner closely with marketing technology, data science, and platform partners (including Sprinklr) to build robust, scalable solutions.

• Collaborate with paid social channel managers to understand reporting needs and close gaps in visibility.

Measurement Gap Analysis & Continuous Improvement:

• Proactively identify gaps and blind spots in the current measurement ecosystem and develop recommendations for new tools, integrations, or methodologies.

• Continuously evaluate and improve reporting automation to reduce manual effort and increase the speed of insight delivery.

• Document…