Director, Marketing Data Science

We are seeking a highly experienced Senior Marketing Data Science Leader to drive measurement, analytics, and strategy across Corporate, Public Affairs, AI Marketing and Corporate Communications s role is pivotal in supporting high-impact marketing campaigns, developing innovative measurement frameworks, and collaborating with executive leadership to optimize marketing effectiveness.

Minimum Qualifications

* Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience, Master's degree preferred

* 10+ years of work experience in data science or decision science (or 8+ years experience with a Ph.D.) supporting a Marketing function

* Advanced experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and statistical/mathematical software (e.g. R)

* Experience leading the building of statistical/computational tools in support of marketing functions

* Advanced knowledge of marketing analytics, survey design, and statistical methods

* Very comfortable personally using AI tools and transforming organizations to be AI-Native

* Strong leadership skills, with the ability to operate autonomously and manage cross-functional teams

* Excellent stakeholder management and communication skills, with experience presenting to executive leadership

Preferred Qualifications

* Previous experience in Public Affairs Marketing or Public Opinion Polling

* 3+ years in Corporate Communications Analytics (e.g. social listening)

* Expertise in high-frequency measurement models, campaign optimization, and real-time reporting

Responsibilities

* Lead Measurement & Analytics:
Oversee the measurement of campaigns, including AI Marketing, Corporate Marketing, and Public Affairs. Develop and refine high-frequency measurement models for real-time campaign optimization and reporting.

* Strategic Campaign Support:
Partner with VPs and Directors to design, execute, and evaluate marketing campaigns across multiple regions and business units. Lead the development of holdout strategies and funnel analysis to validate campaign effectiveness.

* Innovation & Efficiency:
Invent and implement new measurement programs to consolidate trackers, enhance efficiency, and optimize resource allocation.

* Cross-Functional Leadership:
Operate with autonomy, managing a team of ~15 and collaborating with cross-functional partners in Product, Research, and Corporate Marketing. Support recruiting and interview process improvements for Marketing Data Science.

* Stakeholder Engagement:
Serve as a direct report to the VP, Marketing Data Science, and engage with peers at the Director level. Present findings and recommendations to senior leadership, influencing strategic decisions.

* Community & Thought Leadership:
Amplify the impact of Meta's Analytics community through blog contributions, paid media strategies, and recruiting initiatives.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and Whats App further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.