Marketing Specialist

Position Title:
Program Marketing Manager

Top IT Firm

Type:
Contract on W2

Location:
Hybrid;
Redmond, WA

Microsoft's Digital Stores team is seeking a results-driven Senior Digital Commerce Manager to own and accelerate growth across our Direct Channel online storefronts. In this high-visibility role, you will shape go-to-market strategy, forge cross-functional partnerships, and ensure customers experience a seamless, compelling purchase journey — from discovery through checkout. You will sit at the intersection of sales, marketing, product, and regional operations, making this an ideal opportunity for a commerce leader who thrives in a fast-moving, data-driven environment.

• Develop and execute comprehensive sales and marketing plans for multiple Direct Channel storefronts, setting clear targets, milestones, and KPIs.
• Define seasonal campaign calendars, promotional offers, and pricing strategies aligned with corporate objectives.
• Continuously review and manage business performance against revenue, conversion, and customer acquisition targets.
• Translate data insights into actionable optimizations across merchandising, UX, and promotional levers.
• Present performance dashboards and executive-level business reviews to senior stakeholders.
• Partner closely with internal stakeholders—marketing, finance, engineering, and legal—to ensure consistent campaigns, compelling offers, and synchronized product roadmaps.
• Champion a unified customer experience across digital touchpoints, resolving conflicts and prioritizing with a customer-first lens.
• Serve as the primary commerce liaison to the buying team, aligning on product assortment, launch timing, and inventory positioning.
• Collaborate on long-range product roadmap planning to ensure the online store catalog reflects customer demand and business priorities.
• Act as the central coordination point between regional Digital Store teams and HQ, ensuring global consistency while enabling local market relevance.
• Drive knowledge sharing, best practices, and joint planning cycles across geographies.

Required

• 5+ years of experience in digital commerce, online retail, or direct channel management.
• Prior experience at Microsoft, Amazon, or a comparably scaled tech company with a consumer-facing online store.
• Demonstrated ability to build and manage end-to-end sales and marketing plans with measurable results.
• Strong analytical skills; fluent with commerce KPIs (CVR, AOV, ROAS, CAC, LTV).
• Excellent cross-functional collaboration and stakeholder management skills.

Preferred

• Experience working with global or multi-regional digital store teams.
• Background in software, hardware, or subscription product merchandising.
• Familiarity with buying/procurement processes and product roadmap governance.
• Proficiency with commerce analytics platforms (e.g., Adobe Analytics, Power BI, Tableau).