Field Engagement Coordinator, AWS Field Enablement

The Role

We are looking for a Field Engagement Coordinator to join the AWS Worldwide Field Enablement (WWFE) team. This role supports the change management, communications, and field engagement function—helping to coordinate and execute campaigns, operational processes, and initiatives that drive adoption of critical tooling and technology across the global AWS Sales and Technical field organization.

As AWS accelerates its investment in AI-powered tools and agentic workflows, this role will help ensure the field understands, adopts, and maximizes value from new and evolving technology platforms. You will support the design and lead the execution of change management and communications plans that drive tooling adoption, reduce friction in transitions, and connect programs to measurable business outcomes.

The ideal candidate is highly organized, detail-oriented, and execution-focused. You are a strong communicator who can coordinate across multiple work streams and stakeholders, manage timelines and deliverables, and ensure that campaigns and initiatives are delivered on time and at a high quality bar. You are comfortable operating in a fast-paced environment and eager to learn about AI, agentic systems, and modern productivity tooling.

• Coordinate and execute change management plans for enablement and tooling across the global AWS field, following established methodologies and frameworks.
• Support end-to-end communication campaigns, including drafting content, managing distribution schedules, updating stakeholder lists, and tracking engagement across multiple channels.
• Partner with product, engineering, enablement, and operations teams to gather information on tooling updates and help translate technical capabilities into clear messaging for the field.
• Track and report on adoption barriers, escalating issues and recommending targeted interventions (communications, training reinforcement, feedback loops) to accelerate time-to-value for new tools.
• Lead execution of field engagement campaigns that build momentum around launches, managing timelines, deliverables, and cross-functional dependencies.
• Coordinate stakeholder communications across sales leadership, marketing, communications, sales operations, and global/local enablement teams to ensure aligned messaging and on-time rollouts.
• Maintain dashboards and reporting on adoption KPIs, feedback mechanisms, and campaign performance metrics to support data-driven decision-making.
• Stay current on AI, agentic systems, and emerging productivity tools to inform team strategies and support the field in navigating the evolving technology landscape.
• Manage operational processes to standardize and scale change management and communications mechanisms globally, including maintaining templates, playbooks, and process documentation.
• Support executive communications by gathering data, building presentations, and coordinating content that demonstrates how tooling adoption connects to customer outcomes and business growth.

• Bachelor's degree in Communications, Marketing, Business, Organizational Development, or related field, or equivalent work experience.
• 1+ years of experience in change management, communications, project coordination, or field engagement roles—or relevant internship/co-op experience.
• Demonstrated experience coordinating campaigns or projects across multiple stakeholders and work streams.
• Strong written and verbal communication skills, with the ability to draft clear, concise content for diverse audiences.
• Solid organizational and project management skills with attention to detail and ability to manage competing priorities.
• Proficiency with productivity tools (e.g., Microsoft Office, Google Workspace) and willingness to learn new platforms quickly.
• Ability to work collaboratively in a team environment and build effective working relationships across functions.

• Familiarity with AI-powered tools, agentic systems, or emerging technology platforms.
• Experience with change management concepts or exposure to structured change frameworks (e.g., Prosci, ADKAR).
• Experience supporting tooling adoption or…