Partner Marketing Lead — Technical PMM

Partner Marketing Technical PMM Lead

Job Category:
Operations

• Develop differentiated positioning for Solution Architects and FDEs, distilling complex technologies — Agentforce, Data 360, Customer 360, Slack, and Headless 360 — into clear, visual, practitioner-credible narratives.
• Map product strategy and releases to a cohesive plan across launches, campaigns, and events, partnering with Product, Cloud PMM, and Partner Program teams.
• Own technical content tracks for Partner Summits, Dream force, and TDX — curating topics, themes, and demo scenarios based on persona needs, product priorities, and business goals.
• Lead content development from brief to publish, using AI to accelerate drafts while personally ensuring every output meets a "human-brilliant" technical standard rooted in trust and governance.

• Co‑develop campaign strategy with stakeholders, ensuring messaging is segmented by practitioner role and elevated to a credible, high‑impact standard across all channels.
• Own the marketing campaigns that move partner practitioners through the credentialing pipeline — leveraging email, social, and the Partner blazer Community with gamification and milestone recognition to drive enablement completion and FDE readiness.
• Lead the shift toward marketing automation by partnering with the channel strategy team on data‑driven execution, using AI to analyze performance signals and iterate on tactics.

• Own the strategy for nurturing and retaining partner FDEs, ensuring Salesforce remains their primary platform of choice through high‑value engagement — including a "train‑then‑activate" model at signature events.
• Build and manage the Partner blazer community channel as a structured feedback loop, surfacing field insights that strengthen product relevance and practitioner readiness.

• Track and report growth metrics and campaign performance to executive stakeholders; conduct quarterly retrospectives to capture learnings and maintain curriculum momentum.
• Present with poise to practitioner audiences at Partner Kickoffs, webinars, and events — bringing technical use cases to life through compelling stories and demos.
• Create training materials that enable Alliance Leaders and Partner Account Managers to credibly convey the technical value story to partner leadership.

• 5–7+ Years
  
  Experience:
  
  Background in technical product marketing, partner marketing, or solution engineering at a high‑tech company.
• Technical Translator Mindset:
  Deep enough to understand architectural patterns and multi‑cloud integration. You don't write production code, but you think like someone who does.
• AI‑First Fluency:
  Demonstrated proficiency using AI to generate content, analyze data, and automate workflows, with the judgment to elevate AI outputs to a high strategic standard.
• PMM & Campaign Mastery:
  Expert in positioning, persona‑driven frameworks, and full‑lifecycle campaign execution.
• Strategic Agility:
  Comfort operating in fast‑moving, ambiguous environments. You can pivot quickly, make real‑time calls under pressure, and influence stakeholders without direct authority.
• Innovation & Experimentation: A track record of "learning out loud" and experimenting with both automated efficiency and high‑touch, "un‑automatable" community‑building tactics.
• Analytical Impact:
  Strong skills in translating complex data signals into clear, actionable insights for executive and technical audiences.
• Credentials:
  Salesforce certifications (Administrator, Developer, or Architect) are a plus.

The typical base salary range for this position is $117,400 - $177,600 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Salesforce is an equal opportunity employer and maintains a policy of non‑discrimination with all employees and applicants for employment. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.