Manager, Marketing Technology & Enablement

Manager, Marketing Technology & Enablement

Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

• Own and maintain global naming standards, program structures, folder hierarchies, and asset organization patterns for all marketing channels.
• Develop and maintain a library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partner with design and development to build standardized email templates.
• Create and enforce scalable processes and blueprints to enable efficient execution including QA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows.
• Partner with stakeholders to evolve standards based on real-world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, to refine the operating model.

• Serve as the central owner for all Marketing Operations training and enablement on all Marketing Operations owned channels.
• Create comprehensive enablement materials including migration training, how-to guides, quick-reference documentation, and troubleshooting resources, for both standard execution and new capabilities, enabling Marketing Operations teams to self-serve.
• Own the operating model for external agency support used for channel production, including process design, handoff rules, improvement opportunities, and effectiveness of the support model.

• Lead the evaluation, business case development, and proof-of-concept for new marketing channels.
• Define reference architectures (data flows, integrations requirements, technical architecture) and implementation patterns for each channel, ensuring consistency and scalability across platforms and teams.
• Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness.
• Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs.

• Contribute and communicate the Marketing Operations martech roadmap, including channel capabilities, platform feature adoption, and tool evaluations.
• Partner with capability teams and Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools.
• Establish and monitor baseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks), identifying trends and improvement opportunities.
• Define governance frameworks for platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement.

• 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design.
• 4+ years of hands‑on experience with Salesforce Marketing Cloud (SFMC), including Email Studio, Journey Builder, and multi‑channel campaign orchestration. Experience with Adobe Marketo a plus.
• Proven track record designing and delivering training programs, enablement materials, and documentation for technical marketing platforms to diverse audiences (technical vs not).
• Experience evaluating and implementing new marketing channels (SMS, push, in-app, social, etc.) including vendor selection, POC execution, and rollout planning.
• Experience creating templates, standards, and governance frameworks that balance consistency with flexibility across multiple teams while factoring in improvement to operational efficiency and team effectiveness.
• Technical curiosity and ability to…