Principal, GTM Strategy & Ops, Ads

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. We are seeking an experienced marketer to reinvent and streamline the way we bring diverse and powerful products to market. In this highly visible role, you’ll work across product, sales and marketing orgs to review the state of GTM today against industry best‑practice frameworks, identify top areas of opportunity, and create a plan to delight customers.

• Lead GTM efforts across Ads, uniting product, sales, and marketing in service of maximizing customer comprehension and product adoption.
• Help tailor industry frameworks for what great GTM looks like, applying them to Amazon Ads, identifying gaps today and creating a plan to delight customers, moving a highly matrixed org towards a unified vision.
• Codify and gain alignment on roles and responsibilities and GTM commitments across orgs and clarify areas of confusion.
• Understand advertiser needs and trade‑offs and architect how the full breadth of Amazon Ads launches from marquee solutions to minor features come together as a simple and compelling experience for customers.
• Facilitate challenging conversations between orgs to align on the optimal internal and external GTM experience.
• Identify top areas of opportunities in the current GTM process, diagnosing root causes, identifying and aligning with key stakeholders on a path to resolution, and creating and implementing inspection mechanisms.
• Continually refine and drive adoption of the GTM process.
• Help define how GTM processes, templates, KPIs, and data will translate into automated tooling and reporting that enables scalable application across Ads WW.
• Define KPIs and establish mechanisms to inspect results; continually refine GTM practices across distinct product, sales, and marketing organizations, providing leadership with regular progress updates.

• 9+ years of professional non‑internship marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience communicating results to senior leadership.
• Experience building, executing and scaling cross‑functional marketing programs.
• Experience driving direction and alignment with cross‑functional teams.

• Experience with creating GTM initiatives at scale.
• Experience working cross‑functionally across marketing, product management, analytics, UX, and research.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.

USA, CA, Culver City -  -  USD annually

USA, NY, New York -  -  USD annually

USA, WA, SEATTLE -  -  USD annually